So, you want to create a product launch?
I host a mastermind with business owners who do more than $500,000 a year in revenue and want to scale to multiple seven figures in revenue.
And they recently asked me the same question:
“What’s the best way to launch a product?”
Here’s what I said…
The Truth About Product Launches
When most people launch a product, they often just say, “Hey guys. I have this new product. HERE IT IS!”
And sure.
It’s not salesy. It’s true. And you know what? Some people may even buy. However, there are three types of customers: the buyers, the non buyers, and the Sideliners.
The Sidelienrs are people who could buy… should buy… but for some reason have not bought yet. They need some extra help. They need some extra education about how your product can or can’t help.
And that’s why I recommend you create a 5 day product launch.
It’s simple. And I cover it inside episode 2 of Planet Derek.
If you liked this video, subscribe to my YouTube channel. I post much more video over there and I think you’ll dig it.
Please note:
Yes, I know the beginning is on a little bit of the longer side. We are trying this new style of vlogging meets content, and we are just getting the hang of it.
It doesn’t change the fact that the 5 day product launch is great. And I believe it can help. So watch the video. Check it out.
If you’re skimmers, and just want a quick little hit…
The 5 Day Product Launch (In Detail)
So, you want to just see what the launch entails? Here’s the complete breakdown:
Day 1 – Preview Content (Give people value and lead up to the sale)
Day 2 – Preview content (address mental blocks, and build credibility)
Day 3 – Introduce the product
Day 4 – Answer the most common objections about the product
Day 5 – Announce the end of a campaign (or create scarcity)
Now, of course some product launches can last a whole lot longer. And can go into much more detail. But, this is a good “first step” in launching your own product.
Doing this is better than sending just one email and that’s often good enough.
Now, here’s what I want to hear from you…
What did you do for your last product launch?
Leave a comment.