Wash your hands. Wash your hands.Wash your hands with a baby shark. Then wash your hands with Raging Idiots. Alanis knows what’s up. The CDC has been quite adamant that the best way to fight the novel coronavirus and COVID-19 is to simply wash your hands. Wash your hands. Wash your hands with Pornhub and Scrubhub.
Scrubhub (SFW link) is a partnership between Pornhub and two awesome Los Angeles based creators that you might not have heard of before this, but have certainly heard of before this. Director and conceptual artist Ani Acopian and five-time Grammy-nominated producer, writer, and engineer Suzy Shinn. Two very influential, talented and amazing women who both had a hand in the creation of the sardonically witty parody site Amazon Dating, among other name-drop-level accomplishments. Web developer Scott Buscemi worked on the site design, likely while looking at Pornhub source code.
Scrubhub is like Pornhub except with a lot more hand washing and a lot less porn. Exactly no porn at all. Just videos of hand washing with satirical titles that mimic porn titles, but are about hand washing. Everyday users (through approval) can upload hand washing videos along with Pornhub Brand Ambassador Asa Akira, Angela White, Austin Wolf and others. The videos serve the dual purpose of education through entertainment and sourcing donations for worthy charities.
“Over the past few weeks, the one thing that has been repeated by literally everyone — politicians, scientists, celebrities and athletes — has been the importance of washing your hands thoroughly with soap and water to protect against this virus,” said Corey Price, Vice President, Pornhub in a press release. “We thought this presented a unique opportunity for Pornhub to bring some joy to something that has become so mundane and repetitive. We love working with talented creatives — in this instance alongside Ani and Suzy — and are proud to debut Scrubhub. Sometimes lighthearted content can be cathartic and help foster a sense of social cohesion.”
In addition to the silly video titles captioning the mundane yet clean (clean is sexy after all) task of hand washing, Scrubhub will be hosting live takeovers twice daily at 12pm PST and 6pm PST. These live takeovers will feature musicians, comedians and others, certainly pulled from the full Rolodexes of Acopian and Shinn. If you don’t know what a Rolodex is, it’s what we used to store names and phone numbers before Google did it for us. Ask your parents.
Scrubhub donations go directly to charitable organizations birthed from the overwhelming urge of everyday folk to help when the nation is fighting a pandemic. Invisible Hands, a volunteer-based grocery delivery service for the elderly, disabled and immunocompromised folk in and around New York and Frontline Foods, a food donation service that partners with local restaurants to deliver healthy meals to hospital clinicians in Los Angeles are the two agencies that will receive donations. Pornhub itself will be making an initial donation (unknown amount) to both these charities as well.
“We wanted to take something as mundane as washing your hands and make it entertaining in the only way we know how (by taking a joke way too far),” said Acopian and Shinn in a press release. “Scrubhub started as a fun idea that, thanks to Pornhub’s platform, we’ve turned into a destination for creativity and connection for the greater good. We’re proud to be partnering with our friends at Invisible Hands and Frontline Foods to make a difference and raise money for those affected by COVID-19.”
Those affected by the novel coronavirus and COVID-19 have seen a quick and prompt reaction from Pornhub. Pornhub’s COVID-19 relief efforts including sending 15,000 surgical masks to NYC Local 2507 first responders, another 15,000 masks to the Uniformed Firefighters Association Local 94 of NYC, 20,000 surgical masks to Mount Sinai South Nassau, spending €50,000 to European companies to purchase additional masks and a $25,000 drop to Sex Workers Outreach Project (SWOP) for sex worker relief funding. Additionally, Pornhub donated $10,000 to the Free Speech Coalition’s emergency fund, which helps support adult entertainment talent and crew during this time of economic uncertainty.
Pornhub has enjoyed a surge of site traffic since the nationwide lock-down began (in its various stages). Even offering free premium worldwide hasn’t stopped Pornhub from doing something to help COVID-19 relief efforts. Pornhub is also offering models who have been financially impacted larger payouts on both its main site and Modelhub. To that end, Pornhub is also sourcing recommendations of additional charitable organizations for Scrubhub to donate to. What are you waiting for? Wash your hands.