Given that focus, how could he have missed the General Data Protection Regulation (GDPR), the European Union’s overzealous attempt to protect the privacy of its citizens?
This regulation, which goes into effect at the end of May, applies to European Economic Area residents, no matter where they live, and it would impose onerous fines upon companies not complying. Sovereignty and “America First” are nowhere to be found in GDPR discussions.
We recently hired a well-known digital privacy expert to help us comply with GDPR. Here are some of the jaw-dropping things we learned.
[Read the full article on MarTech Today.]
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