Game seller Green Man Gaming Publishing and Kaleidoscope Trust, which is a charity working to “uphold the rights of lesbian, gay, bisexual and trans people have just announced a new charity partnership. They’re creating a game called Pride Run, and are donating proceeds coming from the sales.
Pride Run is a rhythm action game, created by the Italian studio IV Productions. It’s due to hit Steam on the 11th October 2019 in the USA, which is also known as National Coming Out Day.
Pride Run at its core is a simple beat matching game, with a number of difficulties for all gamers of all ability. The objective is to protect the Pride Run parade from haters, like a Donald Trump-esque character that can be seen in the above image.
David Clark, Managing Director, Green Man Gaming Publishing, said:
“Since before we announced Pride Run back in July, the most important goals for Green Man Gaming have been to really get behind our corporate values of inclusivity and diversity. We’re very happy to be able to demonstrate this through our partnership with Kaleidoscope Trust, where we’ll be able to donate to a great cause that works to uphold the rights of the LGBTQ+ community internationally.
Speaking of the partnership, Kaleidoscope Trust, Executive Director Phyll Opoku-Gyimah said: “It was wonderful to get a preview of Pride Run when we first met with Green Man Gaming and it’s a really fun game that we are all excited to play.
“At Kaleidoscope Trust we believe it should never be illegal to be you, yet over 70 countries make it a crime for LGBT+ people to be who they are and to love who they love. In many countries around the world people cannot live freely as LGBT+ individuals, much less attend Pride events where they live.
“We are therefore delighted to announce our partnership with Green Man Gaming and are pleased that the company has such an inclusive policy in what we understand can sometimes be a toxic environment for LGBT+ gamers.
“Through the launch of Pride Run, we hope to harness the support of the gaming community not only to raise funds for the work that Kaleidoscope Trust does to advance LGBT+ rights internationally, but to help open up conversations within the gaming community – and beyond – about discrimination against LGBT+ people around the world.”
Ivan Venturi, CEO & Game Director of developer IV Productions said: “We’re a diverse development team, and many of us have been lucky enough to attend different Pride events around the world. We felt it was about time someone gamified the sheer energy, passion and extravagance that emanates from these celebrations of LGBTQ+ culture. Even better when we can celebrate Pride and give back to the community at the same time.”
You can expect Pride Run to launch on Steam for PC on 11th October 2019 and will be priced $19.99 / £15.49 / 16,79€, with 10% going to Kaleidoscope Trust.