PROS Holdings Inc. (NYSE:PRO) and Gridsum Holding Inc. (NASDAQ:GSUM) have been rivals in the Application Software for quite some time. Below is a review of each business including various aspects such as dividends, analyst recommendations, profitability, risk, earnings and valuation, institutional ownership.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| PROS Holdings Inc. | 190.76M | 7.10 | 68.47M | -1.09 | 0.00 |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.20 | 0.00 |
We can see in table 1 the earnings per share, top-line revenue and valuation of PROS Holdings Inc. and Gridsum Holding Inc.
Profitability
Table 2 hightlights the net margins, return on assets and return on equity of the two companies.
| Net Margins | Return on Equity | Return on Assets | |
| PROS Holdings Inc. | -35.89% | 254.1% | -21.4% |
| Gridsum Holding Inc. | 0.00% | -19.7% | -11.2% |
Liquidity
PROS Holdings Inc. has a Current Ratio of 2.6 and a Quick Ratio of 2.6. Competitively, Gridsum Holding Inc.’s Current Ratio is 2 and has 2 Quick Ratio. PROS Holdings Inc.’s better ability to pay short and long-term obligations than Gridsum Holding Inc.
Analyst Recommendations
The Ratings and Recommendations for PROS Holdings Inc. and Gridsum Holding Inc. are featured in the next table.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| PROS Holdings Inc. | 0 | 0 | 1 | 3.00 |
| Gridsum Holding Inc. | 0 | 0 | 0 | 0.00 |
PROS Holdings Inc.’s upside potential is 20.65% at a $44 average price target.
Insider and Institutional Ownership
Roughly 0% of PROS Holdings Inc. shares are held by institutional investors while 37.7% of Gridsum Holding Inc. are owned by institutional investors. Insiders held roughly 1.2% of PROS Holdings Inc.’s shares. Comparatively, insiders own roughly 5.3% of Gridsum Holding Inc.’s shares.
Performance
In this table we provide the Week, Month, Quarter, Half Year, Year and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| PROS Holdings Inc. | -1.03% | -5.01% | -19.53% | -9.26% | 31.52% | 20.38% |
| Gridsum Holding Inc. | -9.6% | -27.31% | -32.75% | -38.34% | -55.84% | -57.81% |
For the past year PROS Holdings Inc. has 20.38% stronger performance while Gridsum Holding Inc. has -57.81% weaker performance.
Summary
PROS Holdings Inc. beats on 7 of the 10 factors Gridsum Holding Inc.
PROS Holdings, Inc. provides revenue and profit realization software solutions worldwide. Its solutions allow customers to experience revenue growth, sustained profitability, and modernized business processes across a range of industries, including manufacturing, distribution, services, and travel. The company offers SellingPRO solutions, which include configuration, quoting, and eCommerce capabilities with data science; and PricingPRO solutions that provides pricing recommendations services, as well as controls pricing execution. It also provides a set of integrated revenue management software solutions that enable enterprises in the travel industry, including the airline, hotel, and cruise industries to drive revenue and profit-maximizing business strategies through the application of forecasting, optimization technologies, and decision-support capabilities consisting of PROS Revenue Management, PROS O&D, PROS Real-Time Dynamic Pricing, PROS PAV, PROS Group Sales Optimizer, PROS Analytics for Airlines, PROS Network Revenue Planning, PROS Cruise Pricing and Revenue Management, and PROS Hotel Revenue Management. In addition, the company offers implementation and configuration, consulting, training, and maintenance and support, as well as software-as-a-service and cloud-based services. It markets and sells its software solutions primarily through its direct global sales force, as well as indirectly through resellers and systems integrators. PROS Holdings, Inc. was founded in 1985 and is headquartered in Houston, Texas.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.
