Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale.
Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report:
- Does brand bidding impact your conversions?
- How to reduce the impact of brand bidding by 50%.
- How AI technology can help protect your brand in search.
Visit Digital Marketing Depot to download the “Brand Bidding Impact Report.”
About The Author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.