Welcome to part 2 of my email marketing subject line series. We are looking at the most effective lines which attract the subscriber to open your follow-up. With an increase in open rates you have potentially increased the chances of someone clicking through increasing your over ROI. However, email marketing can be very tricky because you have to find what works which can be done through extensive testing and tweaking along the way. The good news with extensive resources available online your able to find case studies done by ESP’s which will provide you with an outline of the best subject lines. For example, in part 1 of this series we looked at some of the statistics gathered by MailChimp.com and by Digital Marketer.
Today we’ll be finishing off some of the stats provided by Digital Marketer and jump into Alchemy Worx reviewing stats they’ve put together for us. For those of you NOT aware, Alchemy Worx is a email marketing agency who is in charge of consulting for 70+ clients. Let’s jump right into Part 2.
Here are two more attractive high open rate subject lines:
Is this the hottest career in marketing? –
A great way to attract the subscriber to open email and this will depend on the niche. However, it has been shown very effective in almost every niche because of the word “marketing”. If you have an online blog or websites then your always looking for creative ways to market your product or brand. By saying this is the HOTTEST career in marketing you are shedding light on a trend which is developing. In essence you should utilize this marketing strategy if your an online company so would definitely want to open and read through the email.
Your 7-figure plan goes bye-bye at midnight…
No one wants to hear they’ll be losing money and one of the best ways to get people to open their follow-ups is the scare tactic or put a time limit for which they can act. Many people often disagree with using such a tactic, but profit is the bottom line so if this strategy increases ROI then it’s a winning technique. However, if my clients are using the following in their follow-ups I encourage them to provide value to their subscribers.
Here’s something else that’s pretty cool and I’ve seen it work when bloggers are sending me follow-up messages. I’m living proof that using specific words within your email subject line will increase your open rate and potentially your ROI. You have to remember open rate and click through are two different elements. For example, it’s one thing for the subscriber to open your follow-up and a completely different action for them to click on a link within your message. I believe the best email follow-up message is one which NOT only get’s opened, but pushes the subscriber to click-through on a link within the message. This is why it’s important to have a well-structured message which is easy to read and with a clear call-to-action.
For now we’ll look at some words you should implement into your subject line because they have a high open rate.
The Words People Are Attracted To…
Upgrade – People are always looking for something new and want to keep up with the changing trends. This is why the word “UPGRADE” will attract an open from your subscribers.
Content – Content is what’s fuels the internet and if someone signed up for your newsletter because they enjoyed the content you wrote than you’ll have no problem getting subscribers to open your email using the word “CONTENT”
Free Delivery – Another awesome and high impact word which will produce enormous opens when sending out follow-ups. It’s not the word “delivery”, but the word “FREE” which is what attracts people to open. Times are tough for people so they’re always looking for a break or FREE stuff which will save them money and provide value at the same time.