As we are living in the digital world, SMBs now have plenty of ways than ever before to present products or services in front of the target audience.
Most of the traditional marketing methods are expensive enough and not affordable for all type of businesses. However, any business can effectively promote its products or services in the market by using different digital marketing tactics even without spending a big part of marketing budget.
With ever-revolving digital technology, online marketing techniques are becoming more and more effective for all type and size of businesses because they are more customizable and easier to track as well, that can add more value to a business or brand. Below we have listed some proven ways to market a business online that can be great for all businesses and companies striving for exposure among today’s digital landscape.
Optimize your corporate Website for Search Engines
The power of search engine optimization (SEO) cannot be underestimated by the digital marketers as it allows a business to appear in more search engine searches with specific keyword(s).
Optimization of a website includes creative use of target keywords in titles, content, meta-date, responsive design, fast loading pages, and easy to navigate web structure etc. A lot of off-site SEO tactics like link building, guest blogging, directory submission and PPC ads can also be used to rank higher in search engines.
Blogging with High-quality Content
Creating a blog for your corporate website and publishing high quality, problem solving and informative content is one of the most effective online marketing tactics. It can help business owners to appear as industry leader by revealing their expertise and knowledge related to the industry. Moreover, one can also use target keywords in the content to appear in more search results. A business or brand should also be patient as blogging won’t pay off overnight, it will take time to help you stand out.
Strengthen relationships with customers through email marketing
Email marketing shouldn’t be overlooked in the marketing campaign of a small business as it is a seamless communication method to reach and attract target customers. Giving your prospects something free of cost in exchange of their email IDs is a great way to build your list that later can be used to promote your business or its products. However, sending emails with valuable content, knowledge or offer will end up a business with a lot of sales.
Facebook Ads
Everyone is on social media these days. That’s why, Facebook is one of the ideal marketing platforms for digital marketers as it allows them to reach the target audience in cheap rates. While using Facebook ads, a business can utilize different metrics like personal interests, gender, age, specific location and marital status etc. to customize ads for better outcomes. Getting started with micro spending could be great for start ups to help them determine best performing ad types.
Collaborate with Popular Bloggers in your Niche (Guest Blogging)
Collaboration with expert bloggers in your industry is one of the best ways to give your business a boost online. Reach them out and convince them how your experience or knowledge can add value to their blogs. If you are unable to do so yourself, you can avail guest blogging services to reach your target audience by selecting the right blog or magazine to make your post live on.
Most of the blogs are open for guest posts with particular guest posting rules and guidelines. Signing up with HARO can also be a great choice to get your content published on famous blogs and sites in your niche.
Video Marketing
YouTube is the most powerful and free video marketing platform that allows anyone to create and market promotional video content free of cost. You can create product reviews, tutorial videos and some sort of interesting video content that people want to view and promote.
Not only this, a creatively made short promotional video can also be promoted on different social media platforms like Facebook, Twitter and Instagram etc. Before getting started with this, keep in mind that people want to watch something interesting and appealing than promotional content.
So, a business should try to focus on adding value in the video content instead of generating profit.