Purchasing Preferences: How People Shop for Clothes Today [Infographic]

The shopping process has undeniably evolved in recent times, with online shopping becoming a key – if not the key – channel.

You likely know this from your own shopping habits, but you may have also seen reports on the impact on retail more broadly – Business Insider reported earlier this year that thousands of malls are being shut down across America, with more than 3,500 stores to close in the coming months. That shift requires large scale thinking about job creation and the wider economic effects, but for businesses in the retail sector, it also underlines the need to adopt, and adapt to, digital platforms, including social media, which is rising fast as a key shopping tool.

That’s particularly evident in the clothing and apparel sector, which is a $320 billion industry in the US alone. To get some perspective on the impact of online shopping and digital marketing in this segment, Corra surveyed 1,000 US men and women to get an idea of their spending habits and how the digital shift has changed their behaviors.

They’ve collated the results into the below infographic.

One particularly relevant social media marketing note:

“Facebook and Instagram have the most influence on decisions, yet Instagram, Pinterest, and YouTube have an overall stronger impact on sales.”