I very rarely encourage the practice of buying links however I believe if it is done correctly then they can definitely be a huge asset. For example, I have bought links in the past and have done very well. However, I can be an exception to the rule because I know what guidelines to follow. I know these days it’s very hard to find high authority links and some people have made it a business to sell links on their authority blogs. These same people have a system in place to check the quality of the website that is purchasing a link to ensure it follows the guidelines. If you are building PBN’s or looking to boost your rankings then you might want to consider purchasing links, but only if you follow this criteria that I’ll outline below. Let’s get started…
If you have any questions then please post them below so I can answer them.
High Domain Authority
I have always bought links from high domain authority websites because of the trickle-down effect. I believe the domain or home page authority will be sent down to all the inner pages so the higher the DA, the better for me. When I have a specific website in mind, then I’ll research both these domains using the following tools: OpensiteExplorer.org and Ahrefs.com. Both these tools will provide you with a breakdown of their authority and they’ll even show you the inner page authority which I contribute much of the success to DA. Here are a few things to keep in mind:
- Look for a DA of 25+ and remember this does increase over time
- Make sure it is relevant (you’ll learn this in the next section)
- Make sure it’s a clean design
Domain Relevance
What’s even more important than simply DA is the relevance of the domain. Having the right domain relevant to your “target” website is important especially since the search algorithm has been tweaked to track this factor. The DA and relevance both work hand-in-hand so it’s important the domain you are considering has relevant content or resources. I can’t count the number of people who purchase links from non-relevant domains and this doesn’t do anything for them instead waste their money. The good news is both these tools listed: OpensiteExplorer.org and Ahrefs.com will give you a good breakdown.
Head over to Ahref.com input the domain URL and click on anchor text. You can also visit each one and skim through the content to find out more about the type of content they publish. Here’s an example using Ahrefs.com:
You can even use sub-pages if the link will be placed on inner pages to find out more about the relevance.
Mixed Anchor Text
If you are going to be purchasing links, then you should mix up the anchor text to make it more realistic. Over the years, Google search has changed due to the user search pattern and this means to use relevant or even long-tail keywords relevant to your domain. It will give you link profile a more natural flow which is important to achieve high rankings. If you head over to Google Keyword Planner, you’ll be able to find a good combination of relevant keywords perfect for your “target” website. Here are a few research tips:
- Search by volume
- Search by competition
- Combine keywords to make them longer and realistic
- If you have some money to invest in tools then do it to get mix of keywords
- Use both long-tail and LSI keywords
Spread Out the Process
Link building is a natural process so make sure when you buy them you do it gradually. The good news is spreading out your link building will give you more time to do research and find better opportunities. The rate at which you should build links is always debated, however, make it as natural as possible. I personally think quality links will always outshine quantity so focus on 2-3 high authority links per week. This should NOT be a problem as long as you have the following covered:
- Relevance
- High DA
- Spread out posting schedule
- Mixed anchor text
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