Even when SEO (Search Engine Optimization) is an absolute necessity for real estate companies to get new leads, very few of them are actually using it to its full potential. Half of all online revenue come from web search & only 1% generates from social media. Even if you think you have reached your clients but one can’t deny there is huge possibility of gaining a list of potential clients from the web. Many people are on a lookout for houses. For them to reach you, a search engine optimization company in NYC has shared some useful tips.
According to many SEO agencies, you have to RESEARCH the best keywords undoubtedly otherwise the whole SEO game falls flat. You have to keep updating, be in tune with the latest trends, and know the list of phrases your client will use when searching for their dream home. TOP KEYWORDS for 2018-2019 were – real estate, mls, house for sale, for sale by owner. Go hyperlocal and use location modifiers for a much broader keyword list. For instance, ‘your location+home for sale’, will give you more clients over ‘home for sale’.
You need to use human readable image names to improve SEO. It’s better to use original & unused images as much as possible. It gives you stronger value from Google. Keep in mind that an image with related text will be great for the keyword it is optimized for. For reference see the Yoast Report. It will guide you better.
Google spends loads of time marshaling SPAM links because the value of external links will always remain where stellar SEO is apprehensive. The value web community will put on your content will be its true value online. Share useful content on social media & then ask real estate related websites to link to it. This is white hat SEO tactic. It ranks your site higher. If your content is valuable people will not have a problem acknowledging it & giving its reference. The best suggestion here would be to up to date on ‘cornerstone content’. Be updated!
Pete Cashmore’s Mashable became famous making brief but really informative reports called the ‘munchable bites’. It was a huge hit as information overload intersected time constraints & laziness. Will the mobile generation read so much? But a video saying the same thing in 3 minutes has more potential doesn’t it? SO share informative videos on YouTube and other social media platforms and grow the audience.
Definitely keep a check on the URLs! All of the businesses know the superpower – ‘A Blog linked to your site’s SEO’ but it’s remarkable how very few real estate blogs are editing a proper URL structure regularly. A URL describing the page you are posting about is equally important as any other SEO element. Simplest SEO tip that will go a long way. IMPLEMENT NOW.