The State of Washington in the US is home to around 600K small businesses employing about 1.3 billion employees. Vancouver has the highest proportion of small businesses in Washington due to its favorable business climate with lenient corporate taxes and versatile talent pool.
Vancouver’s economy is largely dominated by high-tech and service industry businesses. Hence it can be tough to navigate through the competitive business landscape in Vancouver. However, if you run a small business in Vancouver or about to start one, an essential investment to propel your business forward is to develop an attractive website. There are several agencies that offer services like website design Vancouver WA, that can help you create an affordable web design for your small business in Washington.
Here are some reasons why you need to invest in an impressive web design:
1. Establish business credibility
Even if your business is strictly local, investing in a website is worth it. Since modern consumers in Vancouver, WA, rely on the Internet to find a local business, you may miss out on customers if you don’t have a website. Data indicates that 81% of customers visit a store because of an online experience.
Web design experts in Vancouver, WA, suggest incorporating customer testimonials and reviews in your small business’ website. This way, you can establish social proof and showcase credibility to attract potential buyers.
2. Be Competitive
Whether you own a small coffee shop in downtown Vancouver or a bespoke boutique in Uptown village, it pays to have an active online presence. You can create a cohesive online presence using a website and link it to social media platforms and a local business listing on Google My Business. This way, when modern and tech-savvy consumers search for shops online, your business is likely to show up on the first page of search engines.
3. Leverage a Powerful Marketing Channel
While traditional marketing techniques of print and TV ads are still popular, they tend to be expensive and not viable for small and medium-sized businesses. In contrast, digital marketing, with your website playing a poignant role, is more cost-effective and generates higher engagement and conversion than any other medium. The website serves as the digital headquarter for your business to connect with your local audience.
4. Gather Data and Feedback
It can be hard to collect customer data or run surveys to improve services in an offline mode. However, an effective way to gather customer email addresses is through a website. You can exchange valuable resources like ebooks, whitepapers, or newsletters in return. Since most small businesses in Vancouver, WA also belongs to the B2B tech sector, creating a website to showcase your service and gathering customer data can help you grow your business.
5. Start Selling Online
With a website, you can consider expanding and selling your products to regions beyond Vancouver, VA, like Portland and beyond. Since the eCommerce platform is picking up in the US with about $893.4 billion in sales projected by 2022, investing in a website can help you sell online for a wider reach.
Vancouver, WA, is home to a diverse population with small-town vibes and a modern city at the same time. Hence for your small business to take off and thrive, it’s critical to invest in a modern web design with the help of agencies that have services like website design in Vancouver, WA. They will take care of end-to-end processes from website design, SEO optimization to content creation, lead generation, and maintenance.