Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads.
The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically to comply with the Interactive Advertising Bureau’s LEAN (Light, Encrypted, Ad Choice-supported and Non-invasive) ad standards and the Coalition for Better Ads’ initial standards.
Called Reveal, the new format is out-stream: video ads that aren’t in-stream like pre-roll ads, aren’t interstitials, and stay on top of the screen.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.