Advertisers fear the impact of Google and Facebook on their businesses more than any other industry trends in 2018, according to a Marin Software report on digital advertising released Tuesday.
The State of Digital Advertising 2018 notes that the so-called duopoly prevents advertisers from optimizing their customers’ experience by keeping measurements and performance within its “walled gardens.”
The report is based on a global survey of more than 500 B2B and B2C advertising professionals across the retail, automotive, travel and finance sectors.
[Read the full article on MarTech Today.]
About The Author
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.