Wall Street firm Goldman Sachs has estimated (via Business Insider, registration req’d) that Google will pay a whopping $9 billion to remain the default search engine for Apple’s Safari browser. The report also estimated that the number could grow by $3 billion to $12 billion over the next year.
From $1 billion to $9 billion in four years. In 2014, court documents in Oracle’s copyright suit against Google, asserted that “Apple received $1 billion from its rival in 2014.” Wall Street firms had estimated the number at between $1 to $1.3 billion at the time.
But 2017 third party estimates had put the the figure that Google pays Apple at $3 billion. There’s uncertainty and disagreement about whether it’s a straight fee based on traffic or query volume or whether there’s a revenue share on ad revenue generated by Safari as part of the agreement.
Safari the second largest browser. On a global basis, Safari has the second largest market share after Google’s Chrome (59.7 percent vs. 14.5 percent). In the US, Safari delivers 31 percent of internet traffic to Chrome’s 49 percent.
In June 2013 Apple made Bing the default search engine for Siri but not for the Safari browser on the iPhone. Google replaced Bing as the source of web search results for Siri in 2017.
Wall Street analysts have been very pleased with the growth of Apple’s services revenue, which was reported to be $9.55 billion in Q3, up 31 percent since last year. Google’s payments to Apple would fall into this “services” category.
Why it matters. Given the fact that Safari is the number two browser (because of the iPhone), keeping Google as the default cements the search giant’s mobile search dominance in reach — and advertising click volume.
About The Author
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.