Reviewing AppFolio Inc. (APPF)’s and Bridgeline Digital Inc. (NASDAQ:BLIN)’s results

Since AppFolio Inc. (NASDAQ:APPF) and Bridgeline Digital Inc. (NASDAQ:BLIN) are part of the Application Software industry, they are influenced by compare. The influences particularly affect the institutional ownership, earnings and valuation, profitability, risk, dividends, analyst recommendations of both companies.

Valuation & Earnings

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AppFolio Inc.	190.07M	16.59	19.97M	0.56	122.17
Bridgeline Digital Inc.	11.97M	0.25	12.06M	-2.11	0.00

We can see in table 1 the earnings per share, gross revenue and valuation of AppFolio Inc. and Bridgeline Digital Inc.

Profitability

Table 2 hightlights the return on equity, net margins and return on assets of the two companies.

	Net Margins	Return on Equity	Return on Assets
AppFolio Inc.	10.51%	18.7%	14.9%
Bridgeline Digital Inc.	-100.75%	-200.3%	-98.7%

Volatility and Risk

A 1.19 beta means AppFolio Inc.’s volatility is 19.00% more than Standard and Poor’s 500’s volatility. In other hand, Bridgeline Digital Inc. has beta of 1.65 which is 65.00% more volatile than Standard and Poor’s 500.

Liquidity

3 and 3 are the respective Current Ratio and a Quick Ratio of AppFolio Inc. Its rival Bridgeline Digital Inc.’s Current and Quick Ratios are 1.7 and 1.7 respectively. AppFolio Inc. has a better chance of clearing its pay short and long-term debts than Bridgeline Digital Inc.

Analyst Recommendations

The next table highlights the shown recommendations and ratings for AppFolio Inc. and Bridgeline Digital Inc.

	Sell Ratings	Hold Ratings	Buy Ratings	Rating Score
AppFolio Inc.	1	1	0	2.50
Bridgeline Digital Inc.	0	0	0	0.00

AppFolio Inc. has a -33.79% downside potential and an average target price of $61.5.

Insider & Institutional Ownership

Roughly 66% of AppFolio Inc. shares are owned by institutional investors while 18.2% of Bridgeline Digital Inc. are owned by institutional investors. Insiders owned 7.66% of AppFolio Inc. shares. Comparatively, 7.48% are Bridgeline Digital Inc.’s share owned by insiders.

Performance

In this table we provide the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

	Performance (W)	Performance (M)	Performance (Q)	Performance (HY)	Performance (Y)	Performance (YTD)
AppFolio Inc.	-3.34%	8.45%	12.19%	-16.17%	72.08%	15.94%
Bridgeline Digital Inc.	0%	-12.62%	-34.34%	-74.19%	-87.51%	-0.52%

For the past year AppFolio Inc. has 15.94% stronger performance while Bridgeline Digital Inc. has -0.52% weaker performance.

Summary

AppFolio Inc. beats Bridgeline Digital Inc. on 12 of the 12 factors.

AppFolio, Inc. provides industry-specific cloud-based software solutions for small and medium-sized businesses in property management and legal industries. It offers AppFolio Property Manager, a solution for the operational requirements of small and medium-sized property managers, including posting and tracking tenant vacancies, handling the leasing process electronically, administering maintenance and repairs with their vendor networks, and managing accounting and reporting to property owners, as well as for communicating with tenants and owners. The company also provides MyCase, a practice and case management solution that provides time tracking, billing, calendaring, client communication, and coordination with other lawyers and support staff, and legal document management and assembly for practitioners and small law firms. In addition, it offers Value+ services, such as its Website design and electronic payment services for property manager and law firm customers, as well as resident screening, background and credit checks, tenant liability insurance, maintenance contact center services, lead generation services, and debt collection services for property manager customers. As of December 31, 2016, it served 10,038 property manager customers; and 8,135 law firm customers. AppFolio, Inc. was founded in 2006 and is headquartered in Goleta, California.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.