As Application Software companies, Bridgeline Digital Inc. (NASDAQ:BLIN) and AppFolio Inc. (NASDAQ:APPF) are our subject to compare. And more specifically their risk, analyst recommendations, profitability, dividends, institutional ownership, earnings and valuation.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Bridgeline Digital Inc. | 11.97M | 0.22 | 12.06M | -2.11 | 0.00 |
| AppFolio Inc. | 190.07M | 14.16 | 19.97M | 0.56 | 122.17 |
Table 1 highlights Bridgeline Digital Inc. and AppFolio Inc.’s top-line revenue, earnings per share and valuation.
Profitability
Table 2 has Bridgeline Digital Inc. and AppFolio Inc.’s return on assets, net margins and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| Bridgeline Digital Inc. | -100.75% | -200.3% | -98.7% |
| AppFolio Inc. | 10.51% | 18.7% | 14.9% |
Volatility & Risk
Bridgeline Digital Inc.’s current beta is 1.65 and it happens to be 65.00% more volatile than S&P 500. AppFolio Inc. has a 1.19 beta and it is 19.00% more volatile than S&P 500.
Liquidity
1.7 and 1.7 are the respective Current Ratio and a Quick Ratio of Bridgeline Digital Inc. Its rival AppFolio Inc.’s Current and Quick Ratios are 3 and 3 respectively. AppFolio Inc. has a better chance of clearing its pay short and long-term debts than Bridgeline Digital Inc.
Analyst Ratings
The table given features the ratings and recommendations for Bridgeline Digital Inc. and AppFolio Inc.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| Bridgeline Digital Inc. | 0 | 0 | 0 | 0.00 |
| AppFolio Inc. | 1 | 1 | 0 | 2.50 |
Competitively the consensus price target of AppFolio Inc. is $61.5, which is potential -22.54% downside.
Institutional and Insider Ownership
The shares of both Bridgeline Digital Inc. and AppFolio Inc. are owned by institutional investors at 18.2% and 66% respectively. Insiders owned 7.48% of Bridgeline Digital Inc. shares. On the other hand, insiders owned about 7.66% of AppFolio Inc.’s shares.
Performance
In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Bridgeline Digital Inc. | 0% | -12.62% | -34.34% | -74.19% | -87.51% | -0.52% |
| AppFolio Inc. | -3.34% | 8.45% | 12.19% | -16.17% | 72.08% | 15.94% |
For the past year Bridgeline Digital Inc. has -0.52% weaker performance while AppFolio Inc. has 15.94% stronger performance.
Summary
On 12 of the 12 factors AppFolio Inc. beats Bridgeline Digital Inc.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.
AppFolio, Inc. provides industry-specific cloud-based software solutions for small and medium-sized businesses in property management and legal industries. It offers AppFolio Property Manager, a solution for the operational requirements of small and medium-sized property managers, including posting and tracking tenant vacancies, handling the leasing process electronically, administering maintenance and repairs with their vendor networks, and managing accounting and reporting to property owners, as well as for communicating with tenants and owners. The company also provides MyCase, a practice and case management solution that provides time tracking, billing, calendaring, client communication, and coordination with other lawyers and support staff, and legal document management and assembly for practitioners and small law firms. In addition, it offers Value+ services, such as its Website design and electronic payment services for property manager and law firm customers, as well as resident screening, background and credit checks, tenant liability insurance, maintenance contact center services, lead generation services, and debt collection services for property manager customers. As of December 31, 2016, it served 10,038 property manager customers; and 8,135 law firm customers. AppFolio, Inc. was founded in 2006 and is headquartered in Goleta, California.
