Reviewing Bridgeline Digital Inc. (BLIN)’s and ChannelAdvisor Corporation (NYSE:ECOM)’s results

Bridgeline Digital Inc. (NASDAQ:BLIN) and ChannelAdvisor Corporation (NYSE:ECOM), are influenced by compare since they are both players in the Application Software. These factors are particularly influence the analyst recommendations, profitability, risk, institutional ownership, dividends, earnings and valuation of the two firms.

Earnings & Valuation

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bridgeline Digital Inc.	11.97M	0.28	12.06M	-2.11	0.00
ChannelAdvisor Corporation	131.22M	2.47	7.60M	-0.28	0.00

Table 1 highlights Bridgeline Digital Inc. and ChannelAdvisor Corporation’s gross revenue, earnings per share (EPS) and valuation.

Profitability

Table 2 has Bridgeline Digital Inc. and ChannelAdvisor Corporation’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Bridgeline Digital Inc.	-100.75%	-200.3%	-98.7%
ChannelAdvisor Corporation	-5.79%	-8.7%	-5.5%

Volatility and Risk

Bridgeline Digital Inc. has a beta of 1.65 and its 65.00% more volatile than Standard and Poor’s 500. Competitively, ChannelAdvisor Corporation’s 87.00% volatility makes it less volatile than Standard and Poor’s 500, because of the 0.13 beta.

Liquidity

Bridgeline Digital Inc.’s Current Ratio and Quick Ratio are 1.7 and 1.7 respectively. The Current Ratio and Quick Ratio of its competitor ChannelAdvisor Corporation are 2.1 and 2.1 respectively. ChannelAdvisor Corporation therefore has a better chance of paying off short and long-term obligations compared to Bridgeline Digital Inc.

Insider & Institutional Ownership

Roughly 18.2% of Bridgeline Digital Inc. shares are owned by institutional investors while 85.7% of ChannelAdvisor Corporation are owned by institutional investors. Insiders owned roughly 7.48% of Bridgeline Digital Inc.’s shares. Insiders Comparatively, owned 2.9% of ChannelAdvisor Corporation shares.

Performance

Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

	Performance (W)	Performance (M)	Performance (Q)	Performance (HY)	Performance (Y)	Performance (YTD)
Bridgeline Digital Inc.	0%	-12.62%	-34.34%	-74.19%	-87.51%	-0.52%
ChannelAdvisor Corporation	-1.9%	20.28%	28.15%	-0.15%	42.87%	13.92%

For the past year Bridgeline Digital Inc. has -0.52% weaker performance while ChannelAdvisor Corporation has 13.92% stronger performance.

Summary

ChannelAdvisor Corporation beats Bridgeline Digital Inc. on 10 of the 10 factors.

Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.

ChannelAdvisor Corporation provides software-as-a-service solutions worldwide. Its solutions enable its retailer and branded manufacturer customers to integrate, manage, and optimize their merchandise sales on various online channels. The companyÂ’s suite of solutions include various modules, including Marketplaces module that connects customers to third-party marketplaces; and Digital Marketing module, which connects customers to compare shopping Websites that allow customers to advertise products on search engines. It also offers Where to Buy solution that allows branded manufacturers to provide their Web visitors or digital marketing audiences with information about the authorized resellers that carry their products and the availability of those products; and Product Intelligence, a solution that provides branded manufacturers with insights about online assortment, product coverage gaps, pricing trends, and adherence by their retailers to content guidelines. ChannelAdvisor Corporation was founded in 2001 and is headquartered in Morrisville, North Carolina.