Ceridian HCM Holding Inc. (NYSE:CDAY) and Bridgeline Digital Inc. (NASDAQ:BLIN) have been rivals in the Application Software for quite some time. Below is a review of each business including various aspects such as risk, institutional ownership, analyst recommendations, profitability, dividends, earnings and valuation.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Ceridian HCM Holding Inc. | 746.40M | 9.16 | 37.60M | -0.28 | 0.00 |
| Bridgeline Digital Inc. | 11.97M | 0.27 | 12.06M | -1.63 | 0.00 |
Table 1 shows the gross revenue, earnings per share and valuation for Ceridian HCM Holding Inc. and Bridgeline Digital Inc.
Profitability
Table 2 provides the return on assets, return on equity and net margins of the two firms.
| Net Margins | Return on Equity | Return on Assets | |
| Ceridian HCM Holding Inc. | -5.04% | 0% | 0% |
| Bridgeline Digital Inc. | -100.75% | -72.8% | -43% |
Liquidity
The current Quick Ratio of Ceridian HCM Holding Inc. is 1 while its Current Ratio is 1. Meanwhile, Bridgeline Digital Inc. has a Current Ratio of 1 while its Quick Ratio is 1. is better positioned to pay off its short-term and long-term debts than .
Institutional & Insider Ownership
The shares of both Ceridian HCM Holding Inc. and Bridgeline Digital Inc. are owned by institutional investors at 72.8% and 3% respectively. 0.1% are Ceridian HCM Holding Inc.’s share owned by insiders. Insiders Comparatively, owned 25.02% of Bridgeline Digital Inc. shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Ceridian HCM Holding Inc. | -6.33% | -4.25% | 0.13% | 2.99% | 0% | 20.41% |
| Bridgeline Digital Inc. | -11.37% | -21.47% | -70.17% | -74.36% | -86.57% | -87.22% |
For the past year Ceridian HCM Holding Inc. had bullish trend while Bridgeline Digital Inc. had bearish trend.
Summary
On 8 of the 9 factors Ceridian HCM Holding Inc. beats Bridgeline Digital Inc.
Ceridian HCM Holding Inc. operates as a human capital management (HCM) software company worldwide. The company offers Dayforce, a cloud HCM platform that address various areas of HCM, including human resources (HR), payroll, benefits, workforce management, and talent management functionality. It also provides Powerpay, a cloud platform, which offers scalable and straightforward payroll and HR solutions; Bureau solutions for payroll and payroll-related services; and LifeWorks, an employee engagement platform that delivers employee assistance programs, social recognition, perks and discounts, a private social network, employee and corporate wellness programs, and employee engagement analytics. The company was incorporated in 2013 and is headquartered in Minneapolis, Minnesota. Ceridian HCM Holding Inc. is a subsidiary of Ceridian Holding LLC.
Bridgeline Digital, Inc. operates as a digital engagement company in the United States. The companyÂ’s iAPPS platform enables companies and developers to create Websites, Web applications, and online stores. It offers iAPPS Experience Manager, a marketing automation engine and content management system; iAPPS Content Manager that enables non-technical users to create, edit, and publish content via a browser-based interface; and iAPPS Commerce, an online B2B and B2C e-commerce solution, which allows users to manage domestic and international commerce initiatives. The company also provides iAPPS Marketier, an online marketing management solution that helps marketers drive to their sites through personalized and targeted marketing automation flows; and iAPPS Analyzer to manage, measure, and optimize Web properties by recording detailed events and mining data for statistical analysis. In addition, it offers iAPPS Social, a social media management solution that empowers customers to set up customized watch lists; and iAPPSds, a Web content management and e-commerce platform to multi-unit organizations and franchises. Further, the company provides digital strategy, Web design and development, usability engineering, information architecture, and search engine optimization services; co-location, application monitoring, emergency response, version control, load balancing, managed firewall security, and virus protection services; and shared, dedicated, and Software as a Service hosting services. It serves vertical markets, such as financial services, franchises/multi-unit organizations, retail brand names, health services and life sciences, technology, credit unions and regional banks, and associations and foundations through its direct sales force. The company was formerly known as Bridgeline Software, Inc. and changed its name to Bridgeline Digital, Inc. in March 2010. Bridgeline Digital, Inc. was founded in 2000 and is headquartered in Burlington, Massachusetts.