As Application Software businesses, Cision Ltd. (NYSE:CISN) and Marin Software Incorporated (NASDAQ:MRIN), are affected by contrast. This especially applies to their risk, analyst recommendations, institutional ownership, profitability, dividends, earnings and valuation.
Valuation and Earnings
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Cision Ltd. | 736.88M | 2.25 | 12.32M | -0.29 | 0.00 |
| Marin Software Incorporated | 56.68M | 0.27 | 36.74M | -8.02 | 0.00 |
Demonstrates Cision Ltd. and Marin Software Incorporated earnings per share, top-line revenue and valuation.
Profitability
Table 2 shows us the net margins, return on equity and return on assets of both businesses.
| Net Margins | Return on Equity | Return on Assets | |
| Cision Ltd. | -1.67% | -14.8% | -2.5% |
| Marin Software Incorporated | -64.82% | -63% | -46.4% |
Liquidity
The Current Ratio and Quick Ratio of Cision Ltd. are 0.8 and 0.8 respectively. Its competitor Marin Software Incorporated’s Current Ratio is 2.3 and its Quick Ratio is 2.3. Marin Software Incorporated can pay off short and long-term obligations better than Cision Ltd.
Institutional and Insider Ownership
The shares of both Cision Ltd. and Marin Software Incorporated are owned by institutional investors at 54.5% and 35.6% respectively. 0.2% are Cision Ltd.’s share owned by insiders. Competitively, Marin Software Incorporated has 1.2% of it’s share owned by insiders.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Cision Ltd. | 7.45% | 11.61% | 5.97% | -23.2% | 15.82% | 18.29% |
| Marin Software Incorporated | -2.12% | -31.35% | 89.08% | 24.18% | -46.67% | -21.66% |
For the past year Cision Ltd. has 18.29% stronger performance while Marin Software Incorporated has -21.66% weaker performance.
Summary
On 9 of the 10 factors Cision Ltd. beats Marin Software Incorporated.
Cision Ltd. provides public relations (PR) software, media distribution, media intelligence, and related professional services worldwide. The company enables public relations and communications professionals to manage, execute, and measure their strategic PR and communications programs. It offers Cision Communications Cloud, an earned media cloud-based platform that brands can use to build relationships with influencers and buyers in order to amplify their marketplace influence; and provides media database that offers access to influencers when planning a campaign, as well as to schedule and record various interactions with contacts. The company also provides PR Newswire that offers wire distribution services, as well as a suite of products and services for investor relations (IR) professionals, including distribution for earnings and other material news, Webcasts and conference calls, IR Website hosting, and virtual investor conferences; iReach, WebMax, and PRWeb products to distribute shorter releases with Web-focused delivery and search engine discovery; iContact, a cloud-based e-mail and social marketing software application to create, publish, and distribute professional-quality emails; and Gorkana and Help a Reporter Out technologies, as well as multimedia content and broadcast distribution services. In addition, it offers media monitoring software that tracks and monitors content on digital, print, social, and broadcast sources. Further, the company enables its customers to assess media coverage by collecting and analyzing data and metrics on audience engagement, campaign reach and effectiveness, sentiment, and competitive benchmarking to quantify campaign results of earned media strategies, as well as provides data-driven insights that inform the creation of future campaigns and marketing investment. Cision Ltd. was founded in 2014 and is based in Chicago, Illinois. Cision Ltd. is a subsidiary of GTCR Canyon Holdings Cayman L.P.
Marin Software Incorporated operates a cross-channel advertising cloud platform in the United States and internationally. Its platform allows marketing professionals to manage their digital advertising spend across search, social, and display channels. The companyÂ’s platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; and Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers. It also offers Connect module that enables advertisers to automate and streamline the capture of revenue, cost, and audience data from a range of sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. In addition, the company provides Marin Enterprise and Marin Display, which provide digital advertisers to manage large-scale advertising campaigns; Perfect Audience for rapid deployment, as well as to implement and optimize campaigns across various networks and across devices; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.
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