Reviewing Deluxe Corporation (DLX)’s and comScore Inc. (NASDAQ:SCOR)’s results

Deluxe Corporation (NYSE:DLX) and comScore Inc. (NASDAQ:SCOR), both competing one another are Business Services companies. We will contrast their dividends, analyst recommendations, profitability, risk, earnings and valuation, institutional ownership.

Earnings & Valuation

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Deluxe Corporation	2.01B	0.96	126.91M	3.20	13.98
comScore Inc.	419.48M	1.81	159.27M	-3.76	0.00

In table 1 we can see Deluxe Corporation and comScore Inc.’s gross revenue, earnings per share (EPS) and valuation.

Profitability

Table 2 represents Deluxe Corporation (NYSE:DLX) and comScore Inc. (NASDAQ:SCOR)’s return on equity, net margins and return on assets.

	Net Margins	Return on Equity	Return on Assets
Deluxe Corporation	6.31%	14.9%	6.5%
comScore Inc.	-37.97%	-34.8%	-20.5%

Risk & Volatility

Deluxe Corporation has a 1.35 beta, while its volatility is 35.00%, thus making it more volatile than Standard & Poor’s 500. Competitively, comScore Inc.’s beta is 0.9 which is 10.00% less volatile than Standard & Poor’s 500.

Liquidity

Deluxe Corporation’s Current Ratio is 1.1 while its Quick Ratio is 1. On the competitive side is, comScore Inc. which has a 0.9 Current Ratio and a 0.9 Quick Ratio. Deluxe Corporation is better positioned to pay off short and long-term obligations compared to comScore Inc.

Dividends

Deluxe Corporation pays out $1.2 per share annually while its annual dividend yield is 2.75%. No dividend is paid out for comScore Inc.

Analyst Ratings

Deluxe Corporation and comScore Inc. Ratings and Recommendations are available on the next table.

	Sell Ratings	Hold Ratings	Buy Ratings	Rating Score
Deluxe Corporation	0	0	0	0.00
comScore Inc.	0	1	2	2.67

Competitively the average target price of comScore Inc. is $26.25, which is potential 109.66% upside.

Insider & Institutional Ownership

Institutional investors owned 87.6% of Deluxe Corporation shares and 74.3% of comScore Inc. shares. About 0.3% of Deluxe Corporation’s share are owned by insiders. Competitively, comScore Inc. has 0.9% of it’s share owned by insiders.

Performance

In this table we show the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.

	Performance (W)	Performance (M)	Performance (Q)	Performance (HY)	Performance (Y)	Performance (YTD)
Deluxe Corporation	-8.3%	-4.68%	-10.44%	-25.51%	-36.48%	16.47%
comScore Inc.	-0.56%	17.27%	41.31%	21.85%	2.17%	60.01%

For the past year Deluxe Corporation was less bullish than comScore Inc.

Summary

On 10 of the 13 factors Deluxe Corporation beats comScore Inc.

Deluxe Corporation provides checks, forms, marketing solutions, accessories, and other products and services for small businesses and financial institutions. It operates through three segments: Small Business Services, Financial Services, and Direct Checks. The company provides checks; printed forms, such as deposit tickets, billing forms, work orders, job proposals, purchase orders, invoices, and personnel forms, as well as computer forms and check registers; and accessories and other products comprising envelopes, office supplies, stamps, and labels, as well as checkbook covers. It also offers Web services, which include logo and Web design; hosting and other Web services; search engine optimization; and marketing programs, including email, mobile, and social media, and other self-service marketing solutions. In addition, the company provides fraud protection and security, online and offline payroll services, and electronic checks; and promotional solutions, such as postcards, brochures, retail packaging supplies, apparel, greeting cards, and business cards. Further, it offers financial technology solutions to larger financial institutions, which comprise data-driven marketing solutions, including outsourced marketing campaign targeting and execution; treasury management solutions; and digital enablement solutions, including loyalty and rewards programs. It operates in the United States, Canada, Europe, and North and South America. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Shoreview, Minnesota.

comScore, Inc. operates as a cross-platform measurement company that measures audiences, brands, and consumer behavior worldwide. Its data footprint combines proprietary digital, TV, and movie intelligence with demographic details to quantify consumersÂ’ multiscreen behavior. The company deliver custom solutions, syndicated reporting, cloud services (SaaS), and on-premise software to drive reporting, and real-time and predictive analytics. Its audience analytics products include MMX, an online audience measurement and media planning solution; Video Metrix that provides end-to-end video measurement in the online video marketplace; qSearch, which captures all of the search behavior at approximately 200 search properties in 38 individual countries and worldwide; Reach/Frequency suite that lays out campaign options and allows to analyze online advertising plans site-by-site and across media platforms; and Device Essentials to provide insight into unique digital device usage and traffic based on actual observed online visitation data. The companyÂ’s advertising analytics products comprise validated Campaign Essentials, a holistic ad and audience delivery validation solution; Action Lift to capture the effectiveness of a campaign; Brand Survey Lift to measure the overall branding impact of a campaign, as well as the specific lift contribution by publisher, data provider, and creative; validated Media Essentials to evaluate inventory by site, domain, section, and ad slot; and Brand Survey Lift Pulse to measure the breakthrough and impact of digital advertising in real-time. It serves agencies, CPG, education, energy, financial services, government, healthcare, investment research, manufacturing, media, pharmaceutical, professional services, retail, technology, telecommunications, and travel industries. comScore, Inc. has a strategic partnership with Adobe Systems Incorporated. The company was founded in 1999 and is headquartered in Reston, Virginia.