Both HubSpot Inc. (NYSE:HUBS) and Alarm.com Holdings Inc. (NASDAQ:ALRM) are Application Software companies, competing one another. We will contrast their analyst recommendations, profitability, risk, dividends, institutional ownership, earnings and valuation.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HubSpot Inc. | 550.22M | 13.26 | 59.48M | -1.66 | 0.00 |
| Alarm.com Holdings Inc. | 440.07M | 6.40 | 20.02M | 0.46 | 125.45 |
Table 1 showcases the top-line revenue, earnings per share and valuation of HubSpot Inc. and Alarm.com Holdings Inc.
Profitability
Table 2 has HubSpot Inc. and Alarm.com Holdings Inc.’s return on assets, net margins and return on equity.
| Net Margins | Return on Equity | Return on Assets | |
| HubSpot Inc. | -10.81% | -27.7% | -8.2% |
| Alarm.com Holdings Inc. | 4.55% | 14.5% | 9.3% |
Volatility and Risk
HubSpot Inc. is 91.00% more volatile than S&P 500 because the stock has a beta of 1.91. Alarm.com Holdings Inc.’s 1.45 beta is the reason why it is 45.00% more volatile than S&P 500.
Liquidity
The Current Ratio and Quick Ratio of HubSpot Inc. are 3 and 3 respectively. Its competitor Alarm.com Holdings Inc.’s Current Ratio is 2.9 and its Quick Ratio is 2.7. HubSpot Inc. can pay off short and long-term obligations better than Alarm.com Holdings Inc.
Analyst Recommendations
In next table is delivered HubSpot Inc. and Alarm.com Holdings Inc.’s ratings and recommendations.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| HubSpot Inc. | 0 | 2 | 3 | 2.60 |
| Alarm.com Holdings Inc. | 0 | 1 | 4 | 2.80 |
HubSpot Inc.’s consensus price target is $179.4, while its potential upside is 3.53%. Alarm.com Holdings Inc. on the other hand boasts of a $68.67 consensus price target and a 17.77% potential upside. The information presented earlier suggests that Alarm.com Holdings Inc. looks more robust than HubSpot Inc. as far as analyst view.
Insider and Institutional Ownership
HubSpot Inc. and Alarm.com Holdings Inc. has shares held by institutional investors as follows: 95.7% and 97.6%. Insiders held roughly 6.2% of HubSpot Inc.’s shares. On the other hand, insiders held about 1.8% of Alarm.com Holdings Inc.’s shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| HubSpot Inc. | -3.56% | 3.59% | 25.52% | 14.76% | 46.22% | 30.43% |
| Alarm.com Holdings Inc. | -11.8% | -9.3% | 16.51% | 4.33% | 55.11% | 10.04% |
For the past year HubSpot Inc. was more bullish than Alarm.com Holdings Inc.
Summary
Alarm.com Holdings Inc. beats on 9 of the 13 factors HubSpot Inc.
HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.
Alarm.com Holdings, Inc. provides cloud-based software platform solutions for the smart homes and businesses in the United States and internationally. The company provides interactive security solutions to control and monitor their security systems, as well as connected security devices, including door locks, garage doors, and video cameras; and high definition video monitoring solutions, such as live streaming, smart clip capture, secure cloud storage, video alerts, continuous HD recording, and commercial video surveillance solutions. It also offers intelligent automation and energy management solutions, including smart thermostat schedules, responsive savings, precision comfort, geo-services, demand response programs, and energy usage and environmental monitoring solutions. In addition, the company provides service provider solutions, including a permission-based online portal that offers account management, sales, marketing, training, and support tools; installation and support tools; business management services; and sales, marketing, and training services. It serves residential and business subscribers. Alarm.com Holdings, Inc. was founded in 2000 and is headquartered in Tysons, Virginia.
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