This is therefore a comparing of the risk, analyst recommendations, profitability, dividends, institutional ownership, earnings and valuation in HubSpot Inc. (NYSE:HUBS) and Upland Software Inc. (NASDAQ:UPLD). The two are both Application Software companies that compete with one another.
Earnings & Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| HubSpot Inc. | 512.98M | 15.11 | 63.83M | -1.66 | 0.00 |
| Upland Software Inc. | 166.76M | 5.99 | 15.51M | -0.87 | 0.00 |
Table 1 shows top-line revenue, earnings per share and valuation of the two companies.
Profitability
Table 2 provides the net margins, return on assets and return on equity of the two firms.
| Net Margins | Return on Equity | Return on Assets | |
| HubSpot Inc. | -12.44% | -27.7% | -8.2% |
| Upland Software Inc. | -9.30% | -17.9% | -5.1% |
Volatility & Risk
HubSpot Inc.’s current beta is 1.91 and it happens to be 91.00% more volatile than Standard and Poor’s 500. In other hand, Upland Software Inc. has beta of 0.63 which is 37.00% less volatile than Standard and Poor’s 500.
Liquidity
The Current Ratio of HubSpot Inc. is 3 while its Quick Ratio stands at 3. The Current Ratio of rival Upland Software Inc. is 0.6 and its Quick Ratio is has 0.6. HubSpot Inc. is better equipped to clear short and long-term obligations than Upland Software Inc.
Analyst Ratings
Ratings and Recommendations for HubSpot Inc. and Upland Software Inc. can be find in next table.
| Sell Ratings | Hold Ratings | Buy Ratings | Rating Score | |
| HubSpot Inc. | 0 | 4 | 3 | 2.43 |
| Upland Software Inc. | 0 | 0 | 4 | 3.00 |
The downside potential is -7.52% for HubSpot Inc. with average target price of $170.5. Upland Software Inc. on the other hand boasts of a $47.25 average target price and a 1.44% potential upside. The results from earlier shows that analysts view suggest that Upland Software Inc. seems more appealing than HubSpot Inc.
Institutional and Insider Ownership
Roughly 95.7% of HubSpot Inc. shares are owned by institutional investors while 74.5% of Upland Software Inc. are owned by institutional investors. Insiders owned 6.2% of HubSpot Inc. shares. On the other hand, insiders owned about 10.1% of Upland Software Inc.’s shares.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| HubSpot Inc. | -3.56% | 3.59% | 25.52% | 14.76% | 46.22% | 30.43% |
| Upland Software Inc. | -2.28% | 9.96% | 15.73% | -9.46% | 42.53% | 26.38% |
For the past year HubSpot Inc. has stronger performance than Upland Software Inc.
Summary
On 8 of the 12 factors Upland Software Inc. beats HubSpot Inc.
HubSpot, Inc. provides a cloud-based marketing and sales software platform for businesses in the Americas, Europe, and the Asia Pacific. Its software platform includes integrated applications, such as social media, search engine optimization, blogging, Website content management, marketing automation, email, CRM, analytics, and reporting that enables businesses to attract visitors to their Websites, convert visitors into leads, and close leads into customers and delight customers. The company also offers professional, and phone and email-based support services. HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.
Upland Software, Inc. provides cloud-based enterprise work management software in the United States, Canada, and internationally. The company offers a family of software applications under the Upland brand in the areas of information technology, process excellence and operations, finance, professional services, and marketing. Its software applications address enterprise work challenges in various categories, including program and portfolio management, professional services automation, IT financial management, enterprise secure document capture and fax, workflow automation and enterprise content management, supply chain visibility and collaboration, and digital engagement management. The company sells its products through a direct sales organization, as well as through an indirect sales organization that sells to distributors and value-added resellers. It serves customers in various industries, including financial services, retail, technology, manufacturing, education, consumer goods, media and telecommunications, government, food and beverage, healthcare and life sciences, chemicals, and travel and hospitality. The company was formerly known as Silverback Enterprise Group, Inc. and changed its name to Upland Software, Inc. in November 2013. Upland Software, Inc. was founded in 2010 and is headquartered in Austin, Texas. Upland Software, Inc. is a subsidiary of Silverback Enterprise Group Inc.
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