This is therefore a comparing of the analyst recommendations, profitability, risk, dividends, institutional ownership, earnings and valuation in Marin Software Incorporated (NASDAQ:MRIN) and Gridsum Holding Inc. (NASDAQ:GSUM). The two are both Application Software companies that compete with one another.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Marin Software Incorporated | 60.50M | 0.58 | 46.15M | -8.02 | 0.00 |
| Gridsum Holding Inc. | N/A | 0.00 | N/A | -1.20 | 0.00 |
Table 1 showcases the top-line revenue, earnings per share (EPS) and valuation of Marin Software Incorporated and Gridsum Holding Inc.
Profitability
Table 2 provides us the return on assets, return on equity and net margins of both businesses.
| Net Margins | Return on Equity | Return on Assets | |
| Marin Software Incorporated | -76.28% | -90.2% | -66.5% |
| Gridsum Holding Inc. | 0.00% | -19.7% | -11.2% |
Liquidity
The Current Ratio and Quick Ratio of Marin Software Incorporated are 2.3 and 2.3 respectively. Its competitor Gridsum Holding Inc.’s Current Ratio is 2 and its Quick Ratio is 2. Marin Software Incorporated can pay off short and long-term obligations better than Gridsum Holding Inc.
Insider & Institutional Ownership
Marin Software Incorporated and Gridsum Holding Inc. has shares held by institutional investors as follows: 37.8% and 37.7%. Insiders held roughly 1.1% of Marin Software Incorporated’s shares. Comparatively, Gridsum Holding Inc. has 5.3% of it’s share held by insiders.
Performance
Here are the Weekly, Monthly, Quarterly, Half Yearly, Yearly and YTD Performance of both pretenders.
| Performance (W) | Performance (M) | Performance (Q) | Performance (HY) | Performance (Y) | Performance (YTD) | |
| Marin Software Incorporated | -14.13% | 2.53% | -28.19% | -58.46% | -75.7% | -77.81% |
| Gridsum Holding Inc. | -9.6% | -27.31% | -32.75% | -38.34% | -55.84% | -57.81% |
For the past year Marin Software Incorporated’s stock price has bigger decline than Gridsum Holding Inc.
Summary
Gridsum Holding Inc. beats on 6 of the 9 factors Marin Software Incorporated.
Marin Software Incorporated operates a cross-channel advertising cloud platform in the United States and internationally. Its platform allows marketing professionals to manage their digital advertising spend across search, social, and display channels. The companyÂ’s platform consists of various modules, including Optimization module that helps advertisers to manage bids across publishers to meet revenue goals and identify opportunities for campaign improvements; Reporting and Analytics module that enables advertisers to report results at a business level and analyze cross-channel performance trends; and Campaign Management module, which provides the digital advertiser with an interface to create, manage, and optimize campaigns across various publishers. It also offers Connect module that enables advertisers to automate and streamline the capture of revenue, cost, and audience data from a range of sources, such as ad servers, analytics systems, CRM platforms, publishers, and third party databases. In addition, the company provides Marin Enterprise and Marin Display, which provide digital advertisers to manage large-scale advertising campaigns; Perfect Audience for rapid deployment, as well as to implement and optimize campaigns across various networks and across devices; and Marin Professional that is designed for rapid deployment and offers customers a workflow, analysis, and optimization solution for managing digital advertising. The company markets and sells its solutions to advertisers directly and through advertising agencies that use its platform on behalf of their customers. Marin Software Incorporated was founded in 2006 and is headquartered in San Francisco, California.
Gridsum Holding Inc. provides data analysis software for multinational and domestic enterprises, and government agencies in China. Its proprietary distributed data architecture allows its customers to collect and analyze vast amounts of information; and Gridsum Big Data platform performs multi-dimensional correlation analysis and analyzes complex real-time events. The company offers Web Dissector to analyze customer Websites by monitoring and analyzing key performance indicators; Mobile Dissector to understand mobile app user activity; SEM Dissector for search engine marketing; SEO Dissector, a search engine optimization tool; Ad Dissector, an advertisement performance monitoring and optimization product; Contribution Dissector to evaluate the performance of advertising campaigns; Audience Dissector, an audience analysis product; Recommendation Engine, a data driven content recommendation solution. It also provides Government Web Dissector, a digital intelligence solution; Government Website Group Integrated Management Platform, an integrated management platform; Streaming Dissector, a real-time viewership analysis and operational efficiency monitor for digital online video; Video Dissector, an online video content analytics tool; TV Dissector, an analytics tool; Rating Plus, a television viewing data analytics tool; and Media Dissector, a mass, social, and user-generated content media monitoring and analytics tool. In addition, the company offers Law Dissector, a search and statistical analysis tool; Smart Push, a legal research tool; Information Dissector, an insightful analytical system; Social Listening, a could-based social listening solution; Gridsum Dashboard, a data visualization tool; and Gridsum Report Center, an automated report generation and distribution tool. Further, it develops new media analytics and information discovery solutions to address a range of customer needs. The company was founded in 2005 and is headquartered in Beijing, China.
