At the NRF (National Retail Federation) Show in New York City, Salesforce has announced several new features for its Commerce Cloud e-commerce platform.
Instagram is now, for the first time, integrated with Commerce Cloud. This lets retailers create shoppable posts directly in Commerce Cloud — where they are already managing their commerce sites — and it also allows Instagram content to automatically update when catalog items are replaced.
Salesforce is also extending its Einstein AI layer to Instagram through Commerce Cloud. Einstein Vision can now automatically tag posts in the brand’s feed or on public Instagram feeds, where a logo or specific products appear.
Previously, VP of Product Marketing Gordon Evans told me, a retailer had to manually update Instagram to enter new catalog items, tag content or create shoppable posts in that social network.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.