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It’s been said that attention to detail is the determining factor in whether something is great or just good. That’s certainly true when you’re dealing with search engine optimization or SEO.
Things like HTML tag structure and lead images might seem minor and irrelevant to an untrained user, but with a little training, one will come to realize that they’re often the determining factors in whether your site ranks on the first page of Google search results or in No Man’s Land (i.e., any page thereafter).
Now, you have a few options when it comes to said training. For one, you could go back to school and spend four-plus years and a hefty chunk of cash on communication, business, or web development degree. You could also just enroll in the Complete SEO Certification Training Bundle, which wraps up in under 40 hours and just went on sale in the Mashable Shop at a 96% discount.
Truly, it’s your call.
But just in case you decide to go with the latter option, we’ve broken down its eight-part education below.
Conversion Rate Optimization (a $94.99 value)
In this three-hour class, you’ll discover how to turn your site’s visitors into buyers with various Conversion Rate Optimization (CRO) techniques. Useful across all sorts of web properties — e-commerce sites, social media, what have you — you can use this knowledge to increase business without spending a fortune.
Social Media for Business Strategy (a $94.99 value)
Find out how to use Twitter, LinkedIn, Facebook, blogging, and other social media platforms to your advantage through this 24-lecture course. It includes helpful tips on the use and function of mobile strategies, advice on how to generate leads via social, as well as suggestions for content that increases conversion rates.
SEO for Webmasters (a $199.99 value)
Are you a total SEO n00b? Start with this two-and-a-half-hour course for a thorough introduction to SEO basics like keyword lists and effective website design.
SEO Basics: Tips for Ranking Better (a $189.99 value)
Also great for beginners, this 35-lecture class covers essential SEO constants and includes more than 250 tips on how to develop a successful SEO strategy for your business.
How To Create Brilliant Facebook Ads For Your Business (a $24.99 value)
Learn how to reach new audiences, increase traffic, and build a loyal following using Facebook Ads over the course of this four-hour class taught by an industry expert. It’ll walk you through the entire process of using Zuck’s platform for growing your business, from planning a campaign and identifying an audience to targeting ads with Facebook Ad Manager.
SEO WordPress: Rank Higher on Google, Bing & Yahoo (a $99.99 value)
You probably know by now that a good Google ranking is vital to a site’s success — now, how do you achieve one? You’ll learn just that in this three-hour course covering permalink and image optimization, the Yoast SEO plugin, backlinking, and other SEO tricks and tools. Plus, it includes a free SEO audit of your site so you know exactly where you stand rankings-wise.
Content Marketing: The Strategy to Market in Minutes (a $74.99 value)
You’ve created content, but is it *good* content? Meh. This 25-lecture class will show you how to fix that so you can begin producing a decidedly solid body of work that both grows and captivates an audience.
Ultimate Guide to Google AdWords (a $199.99 value)
Get your customers back where they should be — that is, on your site and away from your competition — using the knowledge you’ll gain from this 70-lesson class on Google AdWords. After walking you through the process of setting up an AdWords account from scratch, it goes over sales tracking, form submissions, keywords lists, and other methods of optimizing an AdWords campaign that you can later apply to your site.
A $979.92 value, you can score lifetime access to the Complete SEO Certification Training Bundle for just $30 for the next few days.