Before I address the burning question in the headline, let’s rewind to the start of product awareness month for some context. I kicked 2018 off with a bold, self-inflicted challenge to write 30 blog posts in 30 days in a bid to increase adoption of our two new products, Popups and Sticky Bars. The initial […]
US, Europe and Worldwide display ad clickthrough rates statistics summary I’ve put this compilation together to help marketers and students studying interactive marketing create direct response conversion models for digital marketing campaigns. When I originally compiled these stats from different sources, social media ads were only in their infancy, but they are now established as
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Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal. It takes multiple, maybe dozens of unreturned phone calls to reach the right person—the one who keeps ignoring your emails and sending you straight to voicemail. Decision-makers don’t want to get on the phone with you when
How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature Read More »
Back to Podcast John Jantsch: Hello, and welcome to another episode of the Duck Tape Marketing Podcast. This is John Jantsch, and my guest today is Chris Ducker. He is a serial entrepreneur. He’s been on the show before when we talked about his previous book, Virtual Freedom. He is also the host of the
Transcript of Using Your Personality and Authentic Self to Build a Platform Read More »
Wait a minute, no-touch website optimization? How on earth can you optimize your website without touching it? That’s absurd. Insane even. Have you gone stark raving mad, Oli? Who me? Never! Or at least, not all the way crazy. I’m talking about ways that you can experiment, learn, and change behavior simply by using page
11 Ways to Optimize Your Website without Touching Your Website Read More »
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is
How to Curate Content Like A Pro: 8 Lessons [Examples] Read More »
Earlier this week, Searchmetrics published its fourth annual Winners and Losers Report, which reveals how certain sites fared in organic search visibility on Google.com during 2017. Searchmetrics bases its analysis on a unique indicator known as ‘SEO visibility’, which it uses to measure a webpage’s performance in organic search. This is not the same as
Who were the “winners” and “losers” of organic search in 2017? Read More »
Look up “audit” in any dictionary. The first definition should be: “Ugh.” Who on earth would choose to spend time auditing content, let alone teaching others how to do it? A content strategist like Laura Creekmore, that’s who. Someone who knows that without a deep understanding of your existing content, you’re working in the dark.
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Improve your Managing digital marketing with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices
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I’m shocked at how many people don’t know the full concept of growth hacking but have been applying it to their blogging for several years. For example, growth hacking can be seen almost everywhere and it’s been proven to produce enormous conversions quickly. Before I continue, here is a quick definition: “Growth hacking is a
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