If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt many industries as it allows users to conduct transactions without a middleman in a secure and transparent format. Some of the industries that can […]
News Feed Item Digi-Me Announces New Product Offering: Landing Pages for Digital Recruitment Videos & Video Job Ads By PR Newswire Article Rating: October 18, 2017 08:40 AM EDT NAPERVILLE, Ill., Oct. 18, 2017 /PRNewswire/ — Digi-Me, a digital recruitment firm specializing in tracked video technology for the modern-day employer, announced today that it
Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you
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It has often been said of the internet that content is king. Create fabulous content and it will get noticed by savvy and eagle eyed content consumers and spread across social media like wildfire, garnering you a bucket load of brand exposure in the process. This is perhaps one of the most misleading premises in
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Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success. The digital marketing industry has grown
The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media, search, video/YouTube (and perhaps display) strategy to influence the American public last year. You can make your own decisions about how effective these tactics were; in the context of meddling with the US election,
Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on. The agenda for the day
Never underestimate the importance of long tail keywords when writing content. I’ve started to implement long-tail words into every piece of content I write because it’s been proven they are more precise in meeting the user’s needs. Google has tweaked their search engine to ensure it meets the users’ experience and over the years, they’ve
What is influencer marketing and how can it benefit your company? Back in October, Onalytica published a white paper appropriately named ‘The Definitive Practical Guide to Influencer Relationship Management’. The white paper defines what influencer relationship management is and practically, how you can make it work. Influencer marketing is often mistaken for what we refer
Why should you integrate influencer marketing into your strategy? Read More »
