What’s your focus? Are you all about e-commerce, harnessing the Internet for most of your sales, and with an obligatory storefront? Or do people flock to your physical location, and your website points them there? The reason I ask is this: Where you make your sales informs your point-of-sale (POS) marketing. If you type in […]
How content marketing has evolved over the last decade Content marketing has gone through a transformation over the past 10 years. As the pace of content marketing has grown exponentially, so too has the number of content marketing pieces being published online. This has led to a shift in the approach to content marketing and a
The History of Content Marketing [Infographic] Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Paid link building is taboo in most SEO circles. It’s talked about in hushed tones (if it’s talked about at all). Most SEOs won’t admit to doing it. Reputable SEOs outright condemn paid link building, and with good
Yes, This is Still a Thing Read More »
Let’s say your organization has the best content in your industry. Prospective customers go to your site, enter their questions in your search box, navigate through a few clicks, and – voilà – they get instant answers to their questions. Excellent. For today. But are you ready for tomorrow, when your competitors lure those customers
How and Why (or Why Not) to Build a Chatbot Read More »
NOW UPDATED! This post has been expanded for 2017. Enjoy! What is a “marketing funnel”? No, it’s not what you use for cooking. We’re talking about the kind of funnel that you absolutely must get right if you want your business’ sales process to run as efficiently as possible. Basically, your marketing funnel is made up of several
How to Create a Marketing Funnel That Generates Sales Read More »
Moving into the future, businesses need expertise in an ever-increasing array of marketing tools: email marketing, social media marketing, Google Ads, blogging, growth hacking, lead generation, SEO, SEM, etc. Understanding which tools and strategies to use to achieve your business objectives can be difficult. That’s where this book list fits in. This list contains nine
9 Books to Spark Your Upgrade Read More »
I’m going to start this blog by saying something that may shock you. Everyone does content marketing these days, but not everyone does it well. A successful content marketing strategy is one in which the content actually provides value to the consumer. But a lot of content out there just exists to toot its own horn. The trick to
7 Ways to Create Better Content Simply By Understanding Your Customers Read More »
Today’s modern world relies heavily on the internet to make transactions and businesses even faster. In a single click, an item from the other corner of the world could be right on your doorstep in just a few days time. Truly, the age of the modern world is upon us. The typical person’s routine on
How to Use Old Content for Better Results Read More »
In the world of web analytics, not all metrics are created equal. Some can stand alone on their own, giving you valuable insights into business performance at a glance. We call these metrics Key Performance Indicators (KPIs), and depend on these metrics to guide our marketing efforts, especially as we head into the busy holiday
4 deceptive Google Analytics metrics that fool retail marketers Read More »
The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to create effective content. The definition of effective content for every business may be different, but in general, it still has to bring you closer to your goals. That’s why effective
8 tips for improving your content creation Read More »
