A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our eCommerce Store? How do we introduce our new product? How will our […]
Marketing communications planning using the PASTA model Read More »
Your content is useless if nobody knows it exists. To work for you, your content needs an audience. To get that audience, you need optimized content. Content optimization is how you get your content seen and heard. It gets your best stuff in front of many audiences, including electronic ones that ease human discovery. By
5 Easy Content Optimization Tactics to Boost Your Traction & ROI Read More »
Contrary to popular belief the phrase digital analytics isn’t just a synonym for web analytics—there’s a world of difference between them. Although web analytics provides invaluable insight—traffic sources, bounce rate and unique visitors—it’s only one piece of a very big puzzle. In order to get the full picture you need to assess the entire buyer’s
Why You Must Take Digital Analytics More Seriously Read More »
Once upon a time, when Yahoo! was one of the most dominant search engines and Google was nowhere to be seen on the ‘most popular search engines’ map, search rankings depended solely on web page content. But then Google rolled out its PageRank Algorithm and completely changed the way in which search results were displayed. Rather than simply focusing
7 Must-Have Ingredients In Any Effective Link Building Campaign Read More »
Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or developed by my team referred
Developing content for the customer journey Read More »
“I came, I puked, I left” is a very famous definition of the bounce rate by Avinash Kaushik. But what does it mean exactly? When does a visitor bounce? Is it purely a visitor that hits the back button or is there more to it? And what can you tell by looking at the bounce
Understanding bounce rate in Google Analytics Read More »
Keeping your sales pipeline healthy reduces the worry for businesses that they are not receiving enough income. There are trends throughout the year that can affect the pipeline so how do you keep it topped up at a satisfactory level the whole year? Focus on the Visitor Experience Your company has put effort into marketing
Concentrate on Visitor Experience to Increase your Sales Pipeline Read More »
Marketers have started to realize that most web pages have a major fault: They’re not designed to win customers. Mostly, they’re distracting, they’re overwhelming, and they’re bad at guiding prospects through the marketing funnel. That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing
When and Why to Use Landing Pages Read More »
What does social media and business mean to you? If your company doesn’t have at least one social media profile, you are officially behind. In fact, 93% of marketers use social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram. Because of their widespread use as a medium to connect with friends and family, these
Social Media & Business: Are Your Objectives Aligned? Read More »
Tumisu / Pixabay In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking. But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?” That’s what this
Beginner to Pro in a Blog Post Read More »
