What is semantic search? Broadly speaking, it’s a term that refers to a movement towards more accurate search results by using various methods to better understand the intent and context behind a search. Or as Alexis Sanders very eloquently explained it on the Moz Blog, “The word “semantic” refers to the meaning or essence of […]
Five important updates to Google semantic search you might have missed Read More »
It’s probably not a stretch to assume that most people are familiar with the basic idea of hashtags. But knowing of a concept is certainly not the same as understanding it. As such, it’s important to set the record straight regarding how to use hashtags properly, respective of the platform in which they’re used. From
How to Use Hashtags on Every Social Media Network Read More »
Show me a business owner who has forgotten why they chose their first location and I will show you a person with a serious memory problem. Last month’s column discouraging language redundancies notwithstanding, I concur with the wisdom of every real estate agent you’ve ever met who surely told you these decisions fall on three
Lost in More than Translation: Can Your Customers Find You? | Cobb Business Journal Read More »
Modern content marketing is about so much more than mere blogging and self-promotion. It’s about telling stories that engage your audience over time. Indeed, “content marketing is a long-term strategy, based on building a strong relationship with your target audience,” notes Neil Patel in a step-by-step guide, “by giving them high-quality content that is very
7 Platforms to Spice Up Your Content Marketing Efforts Read More »
An ecommerce content audit may help a retail businesses identify valuable assets, discover new content or product ideas, improve site design or navigation, generate more site traffic, and even earn more sales. A content audit is meant to help marketers and business leaders make informed decisions. Before you launch a new content marketing campaign, redesign
How to Audit Your Ecommerce Content, and Why Read More »
There are many different types of content marketing strategies you can implement into your blogging. You have to first figure out your main objective and what you’re trying to achieve. Without a solid game plan, you’re going to have a hard time coming up with a strategy that converts. In the end, it’s about achieving
Inbound Vs. Outbound Marketing – What Should You Implement? Read More »
Marketers have known for years that getting featured on the first page of Google is like striking gold. When it happens, you’ve finally made it. The floodgates open and traffic begins to flow like never before. And, when multiple pages of content are featured for their variety of search terms, it can transform your business.
5 Powerful Tips to Optimize for Google’s Featured Snippets Read More »
bavarian_web_solutions / Pixabay B2B marketing has changed for good. B2Bs need to think, act and communicate from the buyers perspective. With loose promises, swirling service descriptions and so-called unique selling points, the information hunger of business decision-makers can no longer be set. Those who wish to build a good relationship in an early stage of
Implementing B2B Content Marketing – A Proven 7 Step Approach Read More »
SEO doesn’t discriminate. For brands that “get it” and have the know-how and resources, the coveted first page rankings are ripe for the picking. But let’s be honest. SEO is back-breaking and often mind-numbing work. With a plethora of continually growing ranking factors and algorithm updates, staying on top is a daunting task. But it
5 Tactics to Appear in the Search Results That Don’t Require a Lot of Work Read More »
Industrial content marketing is used by an overwhelming majority of manufacturers. It stands at 85% according to the Content Marketing Institute’s 2017 survey. According to ENGINEERING.COM’s 2017 survey, 87% of engineering marketers use content marketing. The CMI survey also reported that that 80% of manufacturing marketers rated themselves as “Not At All Successful” to “Moderately
Industrial Content Marketing — Goals are Misunderstood and Misaligned Read More »
