Guest posting is a long-standing link-building technique used by many in the search engine optimization industry. But Google has discouraged guest posting for the sole purpose of link building and even warned publishers and authors to avoid it. In fact, in January of 2014, Matt Cutts, Google’s primary SEO spokesman at the time, wrote, “Okay, […]
The component parts of a successful search engine optimization (SEO) strategy may have remained relatively constant, but their definition and purpose have changed entirely. Driven by trends like visual search and voice search, the industry’s scope has expanded and evolved into something more dynamic. This delivers on a genuine consumer need. According to a report
How Visual and Voice Search Are Revitalizing The Role of SEO Read More »
When starting with SEO one of the top goals for businesses is to rank first on the search results. It is the equivalent of success and lots of SEO professionals were working hard through the years to deliver a good ranking to their clients. As SEO is changing though, is it still relevant to aim
Know what happened on September 4, 1998? It was the day Google was born. Legend has it that one of the earliest searches typed in Google was for the name “Gerhard Casper.” Previous searches of this name on AltaVista, the premier search engine before Google returned web pages for Casper the Friendly Ghost. But in 1998,
How to Turn SEO Strategy into Action with Content Marketing Read More »
The top skills and attributes of an effective in-house SEO Manager To be a truly effective digital marketer in today it’s become more important than ever to develop a good range of skills and experience across a variety of different disciples. The ability to work with different teams and specialists enables marketers to collaborate effectively,
What’s the digital marketing skill set for an SEO Manager? Read More »
WordPress is the easiest and most powerful blogging and website CMS (Content Management System) out there. It is an online, open source website creation tool based on PHP and MySQL. Currently, around the world, about 27.5% of websites use WordPress source code. Also, interestingly, on a daily basis over 50,000 websites are being created on
37 SEO WordPress Plugins Which Can Help Improve Your Rankings Read More »
Posted by MiriamEllis Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the conversation? What if this chat could triple the
In previous articles, we discussed what is and isn’t negative SEO and how to determine if you’ve actually been hit by negative SEO. With the basics out of the way, it’s now time to look at how you can keep your website safe from negative SEO (search engine optimization) campaigns. To start, I have some bad
How to be proactive and prevent a negative SEO campaign – Part 3 Read More »
Can you guess how many keywords I rank for? Well, you are probably going to say 477,000 because I used that number in the title of this post. 😉 And it’s true, just look at the screenshot from Ahrefs. It shows the number of keywords I rank for. But what’s crazy is that I am
The Advanced SEO Formula That Helped Me Rank For 477,000 Keywords Read More »
Have you ever been questioned on how you can drive more organic traffic to your website? Or been asked to provide KPIs for what you can achieve with SEO efforts in the next 6-12months? Haven’t we all. But before we begin to answer questions of that sort, it is important to understand, as well as
