Paginated archives have long been a topic of discussion in the SEO community. Over time, best practices for optimization have evolved, and we now have pretty clear definitions. This post explains what these best practices are. It’s good to know that Yoast SEO applies all these rules to every archive with pagination. Indicate that an […]
Learning the ins and outs of optimization takes a long time, and there’s a healthy learning curve. In fact, SEO can be quite difficult. Why? Well, for one, because optimization walks the cutting edge of IoT (the Internet of Things). Search engines continually update to keep up with constantly changing technology; optimization changes to keep
Jon Chang, digital marketing director at Kickstarter, has spoken to many organizations about “modern” SEO. But not all definitions of “modern” are equal, especially for something as dynamic as SEO algorithms. Chang often finds that what some brands consider a modern SEO strategy is built on old assumptions and rules that aren’t as relevant in 2018.
As an SEO professional, your role will invariably lead you to interactions with people in a wide variety of roles including business owners, marketing managers, content creators, link builders, PR agencies, and developers. That last one – developers – is a catch-all term that can encompass software engineers, coders, programmers, front- and back-end developers, and
SEO – it seems like it’d be easy, right? Add a little keyword here, some alt text there, some quality content over here, and voila! Optimized, ranking websites. It hardly ever works out like that, though, and people tend to think, “Oh, that SEO stuff doesn’t work!” It’s harder than it looks, but why? SEO
Artificial Intelligence or AI. What comes to your mind when you hear these words. A robot with a human face or a terminator. But we’re not talking about them here. We’re talking about super intelligent algorithms. There are three different classifications of artificial intelligence: Artificial Narrow Intelligence (ANI): When used for a single task. Artificial
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In 2015, Google announced that it had added RankBrain to its algorithm, cementing the importance of artificial intelligence (AI) in search. Fast-forward to 2018, and search marketers are starting to use AI, machine learning and deep learning systems to uncover new insights, automate labor-intensive tasks and provide a whole new level of personalization to guide website visitors
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Although most search conferences contain some sessions on technical SEO, until now there has been a general reluctance to dedicate a full schedule to this specialism. That is an entirely understandable stance to take, given that organic search has evolved to encompass elements of so many other marketing disciplines. Increasing visibility via organic search today
Highlights from TechSEO Boost: The key trends in technical SEO Read More »
Search visibility is a term I use to help our customers understand that it’s not about 1 keyword or term that you should focus on to be at the top of the SERP. It’s about several and how well your current website performs. Moz explains below what search visibility is and how it’s calculated: The
Duplicate content is endemic to ecommerce sites. Seemingly every platform, no matter how SEO-friendly, produces some form of duplicate content, holding a site back from peak performance. First, let’s look at why duplicate content matters. It may not be the reason you’re thinking. A Dampening, Not a Penalty Contrary to popular belief, there is no
