It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the […]
The 4 Ps of SEO & digital marketing Read More »
News Feed Item Top Website Design Company, Lounge Lizard, Shares 3 Reasons Why SEO is a Key Building Block of Content Creation By PR Newswire Article Rating: August 3, 2017 12:00 PM EDT NEW YORK, Aug. 3, 2017 /PRNewswire-iReach/ — Lounge Lizard is globally recognized as a top website design company, – within the
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); We’ve been hearing a lot about machine learning for the past couple of years, but do we really know what it is and how it will change the organic search results? What skill sets do SEOs need and what role
How Machine Learning Is Changing SEO & How to Adapt Read More »
Google recently announced that it will be expanding its hate-speech policy for publishers that use the company’s ad network. It’s an effort to address concerns about ads funding inappropriate content online. While Google is constantly updating its policies, this particular update could have a significant impact on the way digital marketers select clients. It also
What will Google’s expanded policy on harmful content mean for SEO companies? Read More »
Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated and completely ineffective. Robust, modern
3 reasons SEO belongs at the beginning of a project, not the end Read More »
By now, every website owner is aware that Google penalizes sites that use old-fashioned SEO techniques such as keyword stuffing. The search engine giant also continuously improves their RankBrain algorithm to help deliver the right results for each user’s query. This has had the natural side effect of pushing the Internet toward content that is
Quality Content Is the Most Important SEO Ranking Factor Read More »
An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will
Technical vs. Engagement SEO – Marketo Read More »
Posted by BrianChilds Welcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he’s back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up!
SEO for Copywriters: Tips on Measuring SEO Impact – Next Level Read More »
What’s the ONE thing that’s extremely important for your website’s success? If you said SEO or website traffic, you’re absolutely right. Website traffic is the currency online. They are so many tactics like white hat SEO and black hat SEO techniques and it’s almost impossible to boost your search traffic without learning few basics. If
Top 6 Expert SEO Tips to Triple Your Website Traffic In 2017 Read More »
Back in 2009 Google executives were scared of not being able to retain talent with stock options after Google’s stock price cratered with the rest of the market & Google’s ad revenue growth rate slid to zero. That led them to reprice employee stock options. That is as close as Google has come to a
Google’s Global Ad Warming Pushes Beachfront SEO Property Into the Ocean Read More »
