What’s earned vs. owned vs. paid media? If you’re a professional marketer, you probably know the answer to the question above. At the very least, you should be familiar with the concepts. Learning about the evolution of these terms can help your overall marketing strategy immensely, especially if you work in online channels. Read on […]
What Does It Mean? Earned, Owned, and Paid Media in 2020 Read More »
Since 2005 we’ve published articles, podcasts, and webinars to empower ecommerce merchants. What follows are the 10 most popular articles that we published in February 2020. Articles from early in the month are more likely to make the list than later ones. Canada-based Entrepreneur Scales to 15 Websites, 30 Remote Employees Ronnie Teja immigrated to
February 2020 Top 10: Our Most Popular Posts Read More »
Last week, I was searching Google for athletic wear because I was in the market for some new yoga pants. As I was scrolling through the results, I saw Fabletics. After browsing its site, I ended up becoming a VIP member and purchased $50 worth of athletic clothing. In the same vein, when I worked
What’s an Organic Search & How Do You Report on It? Read More »
Smartphones have fundamentally changed life as we know it. From a consumer standpoint, it’s hard to imagine life without a phone. Browsing social media, checking email, looking at gifts on Amazon, and consuming our favorite content on the go has become a regular part of our lives. Now let’s look at the mobile situation from
Revealed: Smart Mobile Marketing Tips You Need to Know in 2020 Read More »
How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my
Google My Business: FAQ for Multiple Businesses at the Same Address Read More »
By Mark Gibson In the latest installment of our ongoing series on traditional versus digital bank marketing, we explore what it takes to get started with a digital marketing program. [dropshadow]I[/dropshadow]t can be daunting to jump so late into the digital marketing pool, especially for those of us schooled in the age of traditional marketing.
How To Dive Into Digital Marketing Read More »
According to Reports Web recently published report titled, Global Search Engine Optimization Tools Market, refers to the overall industry structure. The initial part of the report explains the market summary, specification, product definition, and objectives. The Search Engine Optimization Tools industry estimation, and detailed analysis are also presented in the first section. The report further
According to Gartner, 80% of technology will be built on an AI foundation by 2021.
4 Marketing AI Predictions for 2020, According to Experts Read More »
I’m not a literary scholar, but I believe it was Hamlet that said “to have a featured snippet or not to have a featured snippet?” Ever since featured snippets came onto the scene, sites have been trying to secure them. My team and I wanted in on this craze. Throughout our journey of research, testing,
The Power of “Is”: A Featured Snippet Case Study Read More »
One of the biggest challenges an SEO faces is one of focus. We live in a world of data with disparate tools that do various things well, and others, not so well. We have data coming out of our eyeballs, but how to refine large data to something meaningful. In this post, I mix new
