Travel is one of the most competitive verticals. Travel brands not only compete against themselves directly but also against a plethora of other business models vying for the same users. Competing for the same users are the travel giants, such as Booking Holdings (who reportedly spent $1.3 billion on “performance marketing” in a single quarter), […]
Before you set your sites on slaying the competition with your amazing website redesign, you may want to consider a few things. Not every website is ready for a redesign. Neither is every business. Instead of diving in and having wireframes and graphic mock-ups (or hifis) done and spending hundreds or thousands of dollars, stop
15 Signs Your Website Redesign is Doomed from the Start Read More »
Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth
8 SaaS Marketing Trends You Can’t Ignore in 2020 Read More »
Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the
7 Business Intelligence Trends You Can’t Ignore in 2020 Read More »
At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those
SMX Overtime: Opportunities and challenges for conversational voice search Read More »
People often ask us—“what makes Ahrefs better than the competition?” It’s a fair question, but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us VS. them” comparison tables, we decided to go a different route and showcase some of Ahrefs’
Think crafting is kids’ stuff? Think again. The owners of quilting, yarn, bead, fabric, woodworking, art supply, stationers, edible arts, and related shops know that: The crafting industry generated $44 billion in 2016 in the US alone. 63% of American households engage in at least one crafting project annually, while more than one in four
6 Local Search Marketing DIY Tips for the Crafting Industry Read More »
They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d much rather discuss less impactful concepts, like whether content within a subfolder will rank better than a subdomain or whether it’s
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top
42 Digital Marketing Trends You Can’t Ignore in 2020 Read More »
Let’s face it: getting organic traffic to your website is hard. There’s tons of competition for keywords, social media is now a pay-to-play space, and voice search is throwing a wrench in everything SEO-related. If you want to get more leads and sales, you’re going to have to do some pay-per-click (PPC) advertising. And with
