Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. BERT is one of the biggest updates that Google has made since RankBrain in 2015 and has proven successful in comprehending the intent of the searcher behind a […]
What Is the Google BERT Search Algorithm Update? Read More »
Everyone talks about algorithm updates, but Google does a whole lot more than adjust algorithms. Some of the moves they are making are really going to impact your marketing efforts. So, what are these non-algorithm changes? Well before I get into them, keep in mind that you aren’t going to like some of them, and
An Inside Look at Google’s Future Plans Read More »
We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad.
The A-to-Z of Viral Marketing (+ Infographic) Read More »
If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate around what it actually means. Many believe keywords that are longtail mean they have a lot of words in them. It’s the difference between “swimming pools” and “swimming pool installation in Boca Raton, FL”, the
Why they matter so much in content strategy Search Engine Watch Read More »
When creating even the most basic scrolling animations, there are many steps involved just to add or remove a class name with JavaScript. With modern ES6 syntax, it’s time to simplify how much effort is needed by taking advantage of the Intersection Observer API. In this article, I’ll show you how to create a basic
Scroll Animations with Intersection Observer Read More »
***This is the updated version of the study released on April 17th. The first version covered Twitter trends posted between January and April 2019. The updated version of the study embraces Google search trends and tweets posted between January and September 2019. Check out our annual State of Content Marketing report to get more insights.***
Top Twitter and Search Queries Trends in Content Marketing in 2019 Read More »
Modified Transcript Hello everyone, and welcome to another Weekly Wisdom. I am Ross Tavendale of Type A Media. Recently, Google added a bunch of page speed insights into Webmaster tools, or should I say Search Console (that is one for the original Gs out there). So, today I want to show you how to use your Chrome browser to
Weekly Wisdom with Ross Tavendale: Site Speed Audit Read More »
Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy:
6 Tips for Scaling Up Content Production without Sacrificing Quality Read More »
All online reviews—positive and negative—impact the success of your self-storage business. To ensure you’re attracting and not repelling customers, and to maintain a high ranking in local search, you must be generating and responding to these posts. If your facility doesn’t have any online reviews or your average star rating dips below four, you may
What to Do With Online Reviews: An Action Plan for Self-Storage Read More »
Are you a newbie in the business market with no idea how to go about promoting your business? Well, dear new-found-entrepreneur, facts from all over the world say content marketing is the best sphere for investment at the moment as it does not require a person to tirelessly promote your products 24*7. It attracts more
The 10 Blunders to Avoid Read More »
