Search Results for: SEO Definition

Want to reduce your bounce rate, but what does that actually mean?

Want to reduce your bounce rate, but what does that actually mean? Search Engine Watch

SEO BLOG /

How many times have you quoted a metric plucked from Google Analytics without really knowing what it means? Fear not, you’re not alone. For far too long now, marketers have had misconceptions over how to define one particular metric – bounce rate, either confusing it for exit rate or adding non-existent criteria. So, we’ve put […]

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A deep dive into BERT: How BERT launched a rocket into natural language understanding

A deep dive into BERT: How BERT launched a rocket into natural language understanding

SEO BLOG /

Editor’s Note: This deep dive companion to our high-level FAQ piece is a 30-minute read so get comfortable! You’ll learn the backstory and nuances of BERT’s evolution, how the algorithm works to improve human language understanding for machines and what it means for SEO and the work we do every day. If you have been

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Accessibility and SEO: Where they overlap and how to optimize for both

Where they overlap and how to optimize for both Search Engine Watch

SEO BLOG /

The general misunderstanding is that web accessibility standards stand in a way of search engine optimization tactics preventing SEO experts from doing their job properly. Well, that’s not true. In fact, SEO and web accessibility overlap in many areas. Web accessibility has recently become a hot topic in the digital marketing industry due to a

Where they overlap and how to optimize for both Search Engine Watch Read More »

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