Finding content on any topic online has never been easier. The truth is that many companies spend a lot of money on articles about topics that could be relevant to users who are searching the web for information about the products or services these sites are offering. This could be a good thing as we […]
6 mistakes you should avoid when creating content for your site or blog Read More »
If you’ve been into SEO for a while, you already know that backlinks are (still) important.
If you can understand what search engines are looking for, you’ll be able to ensure they identify your target topics and rank your copy for the most appropriate search terms Entity salience is a technical topic with significant implications for the way that search engines understand content. When discussed in the context of SEO, it
Why understanding entity salience is key for understanding Google Read More »
Animal Feed Additives Market Overview: The global animal feed additives market was valued at $19,642 million in 2017, and is estimated to reach $31,387 million by 2025, registering a CAGR of 6.0% from 2018 to 2025. Feed additives form an important part of animal nutrition, which improve the feed quality, yield & quality of
Animal Feed Additives Market by Size, Share and Industry Forecast 2025 Read More »
Like most search engine optimization professionals, I never set out to do this. In fact, one could argue that accidentally falling into the specialization I love was only made possible through heartache, struggles, and uncertainty about my identity. Now, I know myself better than I ever have before. I’m a wife, a mom, an animal
How My Battle Against Eating Disorders Shaped My Career Read More »
Is our age of ubiquitous smartphones and social media turning into an era of mass civil unrest? Two years after holding an independence referendum and unilaterally declaring independence in defiance of the Spanish state — then failing to gain recognition for la república and being forced to watch political leaders jailed or exiled — Catalonia’s
Aligning your sales and marketing teams is one of the easiest ways to grow your business. In most companies, marketing and sales teams don’t collaborate very efficiently. But that shouldn’t be the case. After all, they’re both trying to help the company grow, right? The only difference is that they try to achieve this goal
How to get your sales representatives and marketing teams to work together Read More »
February 18, 2019 If you have seen me speak or tweet in recent months, you may have heard me mention #Fraggles. If you grew up in the late 1970’s or early 1980’s, you will probably remember the Jim Henson TV show called Fraggle Rock; It was a puppet show, in the same vein as Sesame
What the Heck are Fraggles? Mobile-First Indexing Enables New SERPs Read More »
It has been just about a year since Google first announced that they had begun their mobile-first algorithm rollout. This shift in the Google algorithm has forced a number of brands to step out of their previous paradigm of focusing on desktop users and giving some secondary thought to mobile users, and instead place their
Every business wants as much customer feedback as possible. That’s why we obsessively measure NPS (which barely has any statistical validity) and run surveys (which, in addition to being biased by definition, can negatively impact customer experience) like it’s the end of the world. But the feedback we really want is different. It’s genuine, quick
Top four social listening tools for 2020 and why they’re great Search Engine Watch Read More »
