What constitutes right and wrong behavior for online reputation management and public relations companies? It’s similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry. Reputation X is often called […]
Digital Marketing is a science. And just as there are multiple types of science, there are various forms of digital marketing. But the average person doesn’t necessarily know what is what on a given search results page, nor what drives each of those results. Although digital marketing is constantly changing, we wanted to provide a
Understanding Digital Marketing & Search Results Read More »
Home / SEO / Alexa Rank – What is it And is it Important? By Brin Wilson Last updated: August 26, 2019 People love sticking numbers on things, usually in order to compare and contrast them with similar things. Websites are no exception. After all, what webmaster wouldn’t want to compare and contrast his or
Voice search has been a hot topic for a few years now, but digital marketers are still trying to figure out the best way to take advantage of it. While most digital marketers have a basic understanding of SEO, voice search is a more complicated issue. First, how do we know if it is worth
How to Optimize Your Website for Voice Search and Featured Snippets Read More »
I s your blog fast enough? According to an Akamai report, 40% of users will abandon a website if it takes longer than 3 seconds to load. Slow load time will affect almost everything that occurs on a blog and has dire consequences for your long-term success and usability. Today, I’m going to talk about
10 Fail-Proof Ways to Speed Up Your WordPress Website Read More »
Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because your oven just beeped and your pizza is ready! But then something magical happens … You land on
It’s a cracking stats roundup this week, so let’s waste no time before we dive in. Read on for news about wearables, online retail sales, social formats and lots more. Check out the Internet Statistics Database for further stats and insight. The majority of users are willing to pay a subscription fee for top apps
The best digital marketing stats we’ve seen this week – Econsultancy Read More »
Gone are the days when brand and communications professionals operated in separate silos. Brand has expanded beyond advertising to include more traditional communications, such as activities, and communications has matured to be more data-informed and multichannel than ever before, employing a paid, earned, social, owned (PESO) approach. Ironically, the integrated marketing communications role, popularized in
Blurred Lines Between ‘Brand’ And ‘Communications’ Create Opportunity Read More »
Whether it’s AMP, JavaScript, or link building, there isn’t much that the SEO community can unanimously agree on. However, one thing that the vast majority of us can get behind is getting better at informing the people we work with, who are outside of the SEO bubble, to explain its importance and the impact it
How to Build Speed Dashboards in Google Data Studio Read More »
Tim Soulo, CMO & Product advisor at Ahrefs questioned the need to bid on your brand name in Pay Per Click. What the SEO community shared may change your mind about bidding on your own brand name. Brands are Entitled to Rank for Branded Searches? Bidding on branded search queries is the practice of placing
