In a Webmaster Hangout, someone related to Google’s John Mueller that they followed Google’s advice and achieved a score of 100 on Google’s Web.dev tool. Having followed Google’s recommendations, they asked why they “didn’t see any ranking improvement.” John Mueller explained that there is more to ranking than scoring well on the Web.Dev tests. Here is […]
Google Says Top Scores on Web.dev Won’t Boost Rankings Read More »
Type the words “Frieze Los Angeles” into the Google image search bar. What you will find is that the first row is dominated by thumb-sized interior photographs of a white-walled gallery with paintings lining the wall and a dappled grey floor. This does not—yet—raise any red flags. The interiors look like they could well be from
Analyst firm Juniper Research is predicting “nearly 8 billion digital voice assistants to be in use by 2023.” That represents annual compound growth of more than 25 percent. It’s a very aggressive estimate that depends on continued smartphone penetration and expansion of virtual assistants to an array of other device categories. TVs and China driving
Search Engine Marketing software (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. This press release was orginally distributed by SBWire Tokyo, Japan — (SBWIRE) — 02/12/2019 — Search engine marketing (SEM) is a form of Internet
Social Media has been constantly growing as the most commonly used tool for marketers and businesses. From higher exposure to increasing their clientele, the use for it just increases. There are many platforms you can use in social media but Facebook remains to be the most used and most popular as they have more than
Creating branded marketing content requires a streamlined approach in today’s fast-paced climate. Without tools to ensure your content creation is time-efficient and excellently executed, you’ll fall behind the rest of the pack. In fact, recent studies have revealed that marketing automation has done the following for its users: 14.5% average increase in sales productivity12.5% reduction
If you’re responsible for overseeing the SEO strategy for your company, odds are you’re evaluating keywords to determine which ones to focus on. Many professionals mistakenly believe that long-tail keywords are defined by the number of words that are used in a particular search query. But this kind of thinking is technically wrong. So, why
Back to basics: What does ‘long-tail’ keyword really mean? Read More »
I love the phrase that appearances are not always what they appear to be. That is so true in the marketing world. In this world, it’s our job to sell and promote – and some use smoke and mirrors to make it work. There’s an emerging trend in the marketing world – specialists over the
Why Hiring a Marketing Specialist is Better than a Marketing Agency Read More »
How Much Should You Charge? Each year, I write and update this article for photographers. In my opinion, this post is more important than the latest lighting technique, Lightroom plugin, or posing technique for professional photographers. Why? Because understanding the concepts within this article allows you to continue to do what you love over the long
Have you heard the great debate? To script your video or to not script your video. That is the question! While writing video scripts doesn’t have to be difficult, understanding if you need them can be. Have you ever asked yourself, should I script my marketing and sales videos? I know I have, many times.
Stop Video Marketing Failure With Business Video Script Nirvana! Read More »
