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Build your digital marketing arsenal or lose revenues

Gone are the days when brick-and-mortar businesses used to rely solely on traditional marketing tactics to generate revenues, as evolving technology is now pushing most of the industries to focus more on digital marketing. Falling revenues, hard to reach audience and the diminishing power of traditional marketing—due largely to fast-evolving tech—are some of the reasons […]

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ProfNet Experts Available on Climate Disruption, Government Shutdown, More

NEW YORK, Feb. 6, 2019 /PRNewswire/ — Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area. You can also submit a query to the hundreds of thousands of experts in our network – it’s easy and free. Just fill out the query form to get started:

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7 elements of an effective inbound marketing strategy

A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and inbound (pull) marketing. For some businesses, such as start-ups, small local companies and even larger

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How to Use Supplemental Content to Get More Mileage from Big Content

The sheer volume of platforms and devices your consumers are using to discover, consume, and interact with content online is staggering. Across social networks and websites, on mobile and in voice-only interfaces and more, Americans are consuming 3,138,420 GB of data every minute of the day. Marketers are doing their part to feed the need.

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The Robin Hood of market data

The 2008 economic crisis threw many businesses into bankruptcy. Websites based on an advertising model certainly had a hard time, but financial website Investing.com owes at least some of its success to that crisis. Market volatility and investors’ preoccupation with their investment portfolios greatly increased the exposure of the website, which provides capital market-related data

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4 Steps to Help You Become a Data Driven Company in 2019

We all know how important is it to use data to help us make better business decisions. Recently, Mention teamed up with Mynewsdesk and Quintly to conduct an industry-wide survey about how marketing and communication professionals leverage data in their jobs. What we found is quite interesting. In the Data-Driven Mindset Report (2019), we observed that 18% of marketers

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