Gone are the days when brick-and-mortar businesses used to rely solely on traditional marketing tactics to generate revenues, as evolving technology is now pushing most of the industries to focus more on digital marketing. Falling revenues, hard to reach audience and the diminishing power of traditional marketing—due largely to fast-evolving tech—are some of the reasons […]
Build your digital marketing arsenal or lose revenues Read More »
With this next installment of our series on Google Search Console, we’re going to cover how Google reports your site’s indexing. Simply put, indexing describes which pages Google stores from your site — it’s the database from which the search engine draws when it’s assembling search results pages (SERPs). (If you missed it, the first
Managing sitemap XML with Google Search Console Read More »
Examples of engaging Facebook ads, and those that fail to stand out The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy. You want the ad to stand out against the background noise of news, politics and status updates. And there is a
4 things your Facebook Ad visuals must have Read More »
NEW YORK, Feb. 6, 2019 /PRNewswire/ — Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area. You can also submit a query to the hundreds of thousands of experts in our network – it’s easy and free. Just fill out the query form to get started:
ProfNet Experts Available on Climate Disruption, Government Shutdown, More Read More »
A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and inbound (pull) marketing. For some businesses, such as start-ups, small local companies and even larger
7 elements of an effective inbound marketing strategy Read More »
The sheer volume of platforms and devices your consumers are using to discover, consume, and interact with content online is staggering. Across social networks and websites, on mobile and in voice-only interfaces and more, Americans are consuming 3,138,420 GB of data every minute of the day. Marketers are doing their part to feed the need.
How to Use Supplemental Content to Get More Mileage from Big Content Read More »
The 2008 economic crisis threw many businesses into bankruptcy. Websites based on an advertising model certainly had a hard time, but financial website Investing.com owes at least some of its success to that crisis. Market volatility and investors’ preoccupation with their investment portfolios greatly increased the exposure of the website, which provides capital market-related data
The Robin Hood of market data Read More »
We all know how important is it to use data to help us make better business decisions. Recently, Mention teamed up with Mynewsdesk and Quintly to conduct an industry-wide survey about how marketing and communication professionals leverage data in their jobs. What we found is quite interesting. In the Data-Driven Mindset Report (2019), we observed that 18% of marketers
4 Steps to Help You Become a Data Driven Company in 2019 Read More »
Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. The 2001 series consisted of eight online episodes, each featuring Clive Owen as “The Driver” – a mysterious man who fully commits to completing his assigned mission at all costs,
What It Means to Get Branded Content Right Read More »
Everyone has clicked and used links online, but there’s more to links than it meets the eye. If you own a company or website, you should know that building proper links can make all the difference in how your site functions and how much traffic you receive. Read on to learn everything you need to
Everything you need to know about link building Read More »
