Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you […]
How to Optimize Your Conversion Funnel, from ToFu to BoFu Read More »
People oftentimes don’t even dare to do something they have no prior experience of doing before. The underlying cause of this kind of behavior is insufficient research and the fact that a vast majority of people simply aren’t knowledgeable enough to make such a big step. Unsurprisingly, this is also the case when the time
The 6 Common Private Proxy Misconceptions And How To Avoid Them Read More »
Google Analytics is a tool that almost everyone who owns a website uses in tandem with other analysis software. You can easily spend hours scrolling through data points with a wide range of metrics available through Google Analytics. But mindlessly scrolling isn’t going to get you anywhere. You have to understand the metrics you’re looking
Want to Boost Sales? 5 Google Analytics Metrics You Need to Track Read More »
Image credit: SFIO CRACHO/Shutterstock This alphabetical glossary will make it easier for you to shop for business software and services. Reading about cutting-edge tech like autonomous cars and smart homes is fun, but when you’re a business owner tasked with purchasing software and hardware for your company, having a glossary of frequently used terms is
Business Tech Glossary Read More »
The global market has become very competitive and extensively influenced by numerous technical, commercial, and aesthetic factors. Every business activity, digital processes, and marketing strategies from the creation of a website to the online purchase of a product has become granularly sophisticated as well as powered by the use of modern technologies. This article will
What’s the Difference Between UI and UX Development Read More »
Because of the constant forward momentum of the internet and of society in general, most of us understand that our web pages won’t be forever relevant. However, there are exceptions to this, and these web pages are known as being ‘evergreen’. Rather than have your webpages only be effective in driving traffic for a short
What is Evergreen Content and How Can You Use It? Read More »
This article began as a solo presentation about links given at SMX East in New York. The information has been updated. It is an overview of how search engines may use links and what I believe are best practices for cultivating links. The goal of this document is to build a foundation from which you
Link Building Fundamentals – Search Engine Journal Read More »
If you ask Google how to lower your cost-per-acquisition (CPA) inside Google Ads you won’t get a straight answer. You may read through a series of articles on how to do Target CPA bidding, but that still won’t arm you with hands-on, proven strategies to lower your CPA. Target CPA bidding will help advertisers who
5 Effective Ways to Reduce Your Google Ads CPA Read More »
Google’s new “Google Home” device may be one of the most popular holiday gifts this year, but some marketers are not going to be celebrating in 2017. For instance, if you ask Google Home, “What is Bing?” its response is, “Indicating a sudden event or action.” If you ask, “What is Yahoo?” its response is,
Optimizing Google Home search responses Read More »
There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers or relaunching your templates and so on. But you need to be careful and proceed with caution, because many things can go wrong. And the consequences can be severe. At SMX West, Bastian Grimm, CEO & Director
How to avoid a site migration disaster Read More »
