It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What are you going to do? Slip off into the other room, curl up by fire, and reflect on the […]
The 9 Biggest Online Advertising Stories of 2018 Read More »
It’s best to do one thing really, really well – is one of Google’s “10 things” philosophy, written when the company was in its infancy. This is a great mantra for mobile projects to follow. Where the young Google focused on excellence in web search, so mobile sites and apps must focus on meeting an identified
Mobile design and the art of doing one thing well Read More »
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PR and marketing often get placed under the same umbrella, but actually, they’re two very different things, producing two different results for your business. Whether used individually or as a combined force, PR and marketing can help brands reach their goals and objectives, but the approaches of each will tend to vary. Definitions PR: PR
In an atmosphere fouled by unrelenting political crises, growing nationalism and incipient economic uncertainty, luxury marketers will be hard-pressed to focus on the one issue that must acquire their undivided attention in 2019: the product. Yes, product. Because that is the sole reason why luxury brands and retailers exist: to offer exceptionally well-crafted, quality products
Outlook 2019: Question for luxury brands – Who are you? Read More »
Did you know most small businesses across the country don’t use digital marketing as part of their public relations strategy – and they don’t plan on it either? Research shows that, of those that run small companies, less than half invest in digital strategies. Yet of those that do, more than 80% acknowledge it’s important
29 Reasons Digital Marketing Belongs in Your Public Relations Strategy Read More »
Knowing the basics of JavaScript has become a vital skill for the modern SEO professional, although until recently the relationship between these two disciplines has been a highly debated subject. The crucial question that hovers at the interface of SEO and JavaScript is whether search engine crawlers can perceive a website’s content properly, and realistically
Google CEO Sundar Pichai testified before the House Judiciary Committee this week to address a wide array of concerns including potential anti-conservative bias. A highlight of the hearing was when Representative Zoe Lofgren of California asked Pichai why Donald Trump appears in Google Image search for the word “idiot,” which was used as evidence of Google’s alleged bias. As
The Real Reason Donald Trump Appears When You Google ‘Idiot’ Read More »
From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In fact,
Posted by matthew_jkay Keyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google
Evolving Keyword Research to Match Your Buyer’s Journey Read More »
