Content marketing can drive natural search performance. Shoppers engage with the content and share it via social media and on their own sites. Or so we hope. All those shares and backlinks are key to driving a critical element of search engine optimization: link authority. The more links from high-quality sites, the more likely your site […]
Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014
Aaah, lovely Google Analytics. A tool some people love to hate. And I must agree, I have a tough relationship with Google Analytics as well. It has so many functionalities and so much to offer, which can make it quite overwhelming. But Google Analytics is really trying to help you get along with its data tool. In this
B2P (Business-to-People) marketing is a relatively new concept as opposed to more well-known B2C and B2B varieties. B2C marketing targets specific demographics (e.g., 20 to 30 year-old males who are keen on sports or 18-25-year-old women with particular tastes), singling out groups that are the most likely to buy a product or a service and
Customer Engagement Strategies that Actually Work Read More »
The Seer team keeps a running doc of Google search features and oddities, which we collectively update any time we spot something new. This allows us to identify trends in what features Google is testing and to provide our partners with up-to-date information about their SERP landscapes. Here’s what we’ve spotted in recent months, and
Recent Search Results Findings: Your SERP Features Roundup Read More »
What does today’s model for success look like? How do you know what to focus on? What is your most direct path to growth and reward? Our businesses are always evolving and rotating according to our surroundings, our products and ourselves. The path that you end up choosing and taking with your work will obviously
We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools’ gags and more. Here’s a big list of “Easter eggs” that Google engineers have hidden for enterprising searchers who take the
Running a small business is no easy task. You’ve got limited time, budget, and resources to get stuff done in order to grow your business. *This is part of an ongoing PR-focused series, brought to you by our friends at Mynewsdesk, the leading PR management solution in the Nordics. However, you need to put yourself
Posted by sergeystefoglo The topic of faceted navigation is bound to come up at some point in your SEO career. It’s a common solution to product filtering for e-commerce sites, but managing it on the SEO side can quickly spin out of control with the potential to cause indexing bloat and crawl errors. In this
If you’ve ever wondered how to earn passive income from your website, this post is going to become your new Bible. Not only am I going to teach you the basics of affiliate marketing, but we’ll also dive into some real examples from professional affiliate marketers who are making thousands or even millions of dollars
Affiliate Marketing for Beginners: A Step-By-Step, Comprehensive Guide Read More »
