For marketers, there’s never been a more important moment to reconcile ethics and strategy If you want a room of nerdy marketers to bicker and disagree, ask them for a definition of “strategy.” If you want to make the debate divisive and uncomfortable, pivot into the topic I’m going to address today (you’ve been warned). […]
Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities—you risk making decisions for
20 Conversion Optimization Tips For Zooming Past the Competition Read More »
Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. First, we asked the presenters
Ever wondered why some content marketing programs are more successful than others? Does it come down to execution, strategy, timing, or any other contributing factors to success? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with
7 Questions to Troubleshoot Your Content Marketing Read More »
? Who would buy 20,000 Mercedes-Benz vans? Amazon would, actually. And they already did, according to one headline this week on Small Business Trends. My guest this week on This Week in Small Business, John “Colderice” Lawson, says he believes the move to purchase all these fresh off the line Mercedes-Benz Sprinter vans is a
Some Small Businesses Should Know Why Someone Just Bought 20,000 Mercedes-Benz Vans Read More »
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S Corp Benefits – Avoid Self-Employment Taxes – Watson CPA Group Read More »
Featured snippets are routinely called position zero in SERPs. They are concise answers to user queries appearing after PPC ads (if there are any on the page), and just before the first result for the query. Featured snippets are not instant answers, and they’re not also rich snippets. The former are precise answers to questions
5 Types of Content to Create for Google’s Featured Snippets Read More »
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most
Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around this relatively broad term, and it’s gaining a considerable amount of attention— and, worse, misuse. If your skepticism is anything like mine, the one-size-fits-all, 10-minute six-pack abs positioning
Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid Read More »
Augmented reality. It sounds like a term that should be used to describe a science fiction movie. But augmented reality (AR) has become a force to be reckoned with in 2018. By definition, AR uses technology to superimpose computer-generated visuals on the user’s view of their real-world surroundings, which creates a composite view. It sounds
