You’ve probably come across the term duplicate content quite a lot, but what is it? Duplicate content is content that lives in several locations — i.e., URLs. Duplicate content can harm your rankings and many people say that copious amounts of it can even lead to a penalty by Google. That’s not true, though. There […]
What is duplicate content? • Yoast Read More »
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Tom Chapman I work as a publishing specialist for CandidSky and it’s my job to lead off-site campaigns for clients. Based in Manchester, CandidSky is a digital agency made up of around 30
#MarketingMinds: Interview with Tom Chapman from CandidSky Read More »
Back to Podcast John Jantsch: If you’re a founder of a startup, maybe you need some brutally honest advice from somebody who’s been there. For this episode of the Duct Tape Marketing podcast, I visit with Rand Fishkin. He is the founder and former CEO of Moz, and he’s written a book that you’re going
Transcript of Honest Startup Advice From Somebody Who’s Been Through It Read More »
When a business asks “how do we get more site traffic?” or “how do we earn more sales?” it is marketing that provides the answer. Marketing is the action a business takes to promote its products or services. I created this checklist to provide potent marketing tactics your business can use to solve your promotional
The Web Marketing Checklist: 40 Ways to Promote Your Website Read More »
Semantics is hard. What does a certain word mean in a specific situation? Which ‘mars’ are you talking about? Have you ever tried to discover all definitions of ‘run’? In most cases, context is everything. You can help humans and machines understand a text better by adding context. This is one of the reasons Yoast
Synonyms and keyword distribution • Yoast Read More »
Being a thought leader in their niche is the dream of many small business owners. However, the path to the top is comes with many obstacles and a harsh climate. It’s like trying to climb a mountain peak at the same time as all of your competitors. The twist? Not all of you started climbing
How to Use Content Marketing to Become a Thought Leader Read More »
WordPress is an excellent platform for small business websites for multiple reasons. So, in a series of blog posts, we’ll share reasons why it makes sense to select WordPress. In this first post, we’ll discuss the importance of choosing the best domain name (something that’s important whether you ultimately choose WordPress or another platform for
WordPress Basics for Small Businesses: Choosing a Domain Name Read More »
The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A is from the Advanced Technical SEO: Schema & Structured Data, JavaScript session with Bill Slawski, Mike Arnesen and Patrick Stox. Bill Slawski, Go Fish Digital Question: Do you think Google will use Schema
Ask the SMXperts – Page Speed, Site Migrations & Crawling Read More »
Organic search is still one of the best ways to drive traffic to your website. Having your site positioned in front of users at the very moment they search is hugely powerful. From helping drive brand awareness to building engagement and driving conversions — there is nothing as satisfying as ranking your content in organic
Working around Google Analytics to improve your content marketing Read More »
We all know how important it is to maintain constant communication with potential customers. According to Salesforce, it takes about 6-8 touch points for a conversion to happen. Prior to that, your prospects are still in the decision-making process. To maintain a relationship with prospects you need to get their contact information. You also need to know
How to Boost Lead Generation and Authority with White Papers Read More »
