Last month, I attended the Local Search Association’s 2018 annual conference (LSA18) and was overwhelmed at the helpful information shared by the experts who spoke. I’d like to share some key takeaways and offer some insights of my own on local search. Local search must adjust One of the main themes discussed centered around the […]
How to survive Google’s new local search world Read More »
300 hours of video are uploaded to YouTube every minute and although users are collectively watching almost 5 billion videos every day, it’s not difficult to begin to see how so much content gets lost within the vast video ocean. Of course a lot of this content is of a very low quality but there
How to Successfully Seed Brand Videos Read More »
Let me ask you a question: What’s the difference between a successful e-commerce store and one that barely breaks even every month? It’s not the range of products it offers. It’s not the quality of its design either. It’s the way it attracts qualified traffic at scale. From all the available marketing channels an e-commerce
How To Increase Traffic To Your Store Read More »
Whether you have been blogging for years or are just getting started, it’s a good idea to take time to make sure you have developed a content strategy that offers your readers helpful content at every stage of their journey with you. If you haven’t taken the time to map out your ideal reader’s or
Top Blog Posts your Blog Needs Now Read More »
I used to hate building landing pages. I’ve certainly made mistakes and had to learn some things the hard way. For a long time, my landing pages just didn’t work. They were weak and barely converted. Landing pages are being praised as the magic answer to all of our conversion problems, but it’s not as
Landing Pages Are Overrated. Here’s Why and What You Should Do Instead Read More »
Keep your audience engaged. Engage with your customers. Track engagement. I’m sure you’ve heard all of this before, but what does it actually mean? It’s impossible for marketers to create engaging content without fully understanding what it is. Clicks. Shares. Comments. Traffic. Conversions. What counts as engagement? Well, for starters, it will depend on a
How to Effectively Manage Engagement for Stronger Influence Read More »
Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to talk about ranking for keywords then, right? Well, there’s a difference between using keywords and targeting keywords. Keywords are just phrases that people type into
Here’s How to Rank for Multiple Keywords with One Piece of Content Read More »
The influence of social media is present in nearly every aspect of your lives… Especially when it comes to business, where it is arguably changing the game each day. In the past, companies could use their influence to convert potential consumers through paid ads or some other marketing strategy. Social networks have changed all of
How to Use Influencer Marketing to Boost Your Traffic and Conversions Read More »
With so much competition online, it’s important you grab your readers’ attention before your competition has a chance to. You’ll be marketing your content to the same people and even be using similar channels so it’s important you have proven strategies in place. I’ve been blogging for several years and have learned a lot over
Tips to Grab Your Readers’ Attention Very Quickly Read More »
When browsing through the ‘Behavior’ section in Google Analytics, you’ll come across the term ‘pageviews’ a lot. And you might think that the more pageviews a page has, the better. But is that actually true? What’s a pageview exactly and can pageviews help you understand your site and audience better? Find out in this post! What
What are pageviews in Google Analytics? • Yoast Read More »
