Posted by rjonesx. It’s all wrong It always was. Most of us knew it. But with limited resources, we just couldn’t really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review. My […]
Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons Read More »
Every industry has influencers. Blogging, marketing, stock marketing, affiliate marketing, health, fitness… Anything you can think of. These are the people who teach us the right ways to do the things. We follow them, we consider them the trendsetters, we trust their advice, their diet plans, their daily routine and the books they read. In
Create a co-ordinated ‘always-on’ contact strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire
What is Customer Lifecycle Marketing? Smart Insights Read More »
Today you’re going to see how Buffer grew their YouTube channel by 59%. (In 30 days) The best part? They didn’t need to publish a thousand videos to do it. In fact, most of their growth came from FIVE videos. And in this case study I’ll walk you through the step-by-step process that they used.
How Buffer Grew Their YouTube Channel by 59% in 30 Days (Step-By-Step Case Study) Read More »
“Thin” content is one of the most misused and loose terms in our industry. Whenever there’s an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged “thin” or “duplicate” content penalty. On the other hand, whenever Google is willing to confirm an update, they would include “thin
No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.
3 Keyword Research Trends to Reshape Your Content Optimization Read More »
Skill and effort influence organic search success. But any number of actions can harm search engine optimization efforts. In this post, I’ll describe 13 SEO blunders that I’ve seen over the years. Avoid these to ensure steady improvements in organic search traffic. How to Kill Organic Search Traffic Delaying a redesign to peak season. Delays
I remember my first time in Google Analytics. As a data lover, I enthusiastically clicked my way through the numerous tabs. Seeing terms like sessions, pageviews, users, bounce rate and so on. Being so enthusiastic, I didn’t really think about what these terms actually mean. And that’s pretty important, because without knowing what Google Analytics’ definition of the term
To show measurable content ROI, focus on enhanced existing content marketing. With relatively low marketing investment, enhanced existing content marketing up-cycles published content to keep it up-to-date and visible. Backlinko’s Brian Dean is one of the most successful proponents of enhanced existing content marketing – also known as reused content, repurposed content and/or recycled content.
Enhanced Existing Content Marketing: How To Keep Your Content Healthy Read More »
Google is always evolving. Tweaks to the algorithm and changes to how search results are presented are often lamented by frustrated marketers, but these evolutions can also present valuable new opportunities for making content visible to searchers. Today’s SERPs are a far cry from the humble list of ten results and handful of sponsored links
5 ways to make your website stand out in the SERPs Read More »
